Netflix to publish a magazine as it chases Hollywood awards

Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural issue will be distributed to industry players (circulation to be determined) and will include interviews, essays and features about and by people who work on Netflix series, according to emails reviewed by Bloomberg News. The free publication will help Netflix highlight particular shows and talent from its ever-growing lineup within the Hollywood community. The company released about 700 programs last year, spanning movies, TV series, documentaries, standup comedy specials and animation. Netflix has spent many millions of dollars in pursuit of Hollywood awards, which help burnish the image of the streaming service’s still-young studio in the eyes of consumers and the entertainment industry. Last year, the company tapped veteran publicist Lisa Taback to oversee its awards operation, and recently hired Krista Smith, an editor from the magazine Vanity Fair, to assist. “In preparation for a groundbreaking year in film and television, Netflix has gathered some of the most talented and sought after writers and photographers, thinkers and creatives, to make the inaugural issue of Wide, the Netflix print journal,” according to one company email seen by Bloomberg News. Netflix aims to... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-11 00:00:00 UTC ]
News tagged with: #biggest stars #drama series #bloomberg news #—bloomberg news

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