The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers and 1.126 million views in the advertiser-coveted Adults 25-54 demo viewers tuned in to see Harris... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-17 22:55:45 UTC ]
News tagged with:
#gamble paid
#ratings perspective
#final numbers
#nielsen
As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper stories
#video game
#news organizations
#print version
Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek
[ AdWeek | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martini media
#data scientist
#daily meal
#direct response
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
#digital properties
#50% higher
#premium space
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units
Debut author Samantha Shannon has received plenty of pre-release buzz for her novel 'The Bone Season,' which comes out today. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bone season
#harry potter
21st Century Fox has bought a 5 per cent stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million). Continue reading at Media Week
[ Media Week | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice media
#vice magazine
#5% stake
A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#political views
#bush administration
It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile consumption
#magazine publishers
#print circulation
The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#15th anniversary
'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#wizarding world
Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile software
#source link
#android app
#chief concern
#google play
Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news magazine
#stop publishing
The former US current affairs magazine Newsweek, which published its last print edition in December, is sold to digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2013-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newsweek sold
Amazon's Kindle Singles will feature interviews with some of the world's biggest names as part of their Kindle Singles store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle singles
#iconic figures
#biggest names
With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discounted ebooks
Expanding the range of its Kindle Singles offerings, Amazon has kicked off an interview series on the e-reader. The first installment of "The Kindle Singles Interview" series features Israeli President Shimon Peres, who was interviewed by Tablet magazine's literary editor, David Samuels. Amazon... Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#established authors
Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#diagon alley
#allowing users
More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Today’s tech titans are blessed with wondrous perks: company cars, private jets, even a free house for Amazon’s Jeff Bezos. But Russian oil titan Gazprom--one of the largest companies in the world--and its chief executive Alexey Miller, together have reached a new level: setting aside 119.7... Continue reading at PC World
[ PC World | 2013-07-17 00:00:00 UTC ]
More news stories like this |
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pay wall
#radar online