The media company is reviewing more than 70 responses, expected to conclude in September. Continue reading at 'Media Week'
[ Media Week | 2021-08-27 17:39:39 UTC ]
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The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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Some are in the distant future, others are mere days away. One thing is certain, however: 2017 is jam-packed with literary events. This year, by request, we’ve rounded up a number of consumer shows to include on our list in addition to trade-focused shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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There are four debut writers on Richard and Judy's Spring Book Club list, exclusive to W H Smith: Samuel Bjork, Hollie Overton, Joanna Cannon and Keith Stuart. Continue reading at The Bookseller
[ The Bookseller | 2016-12-29 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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#taking steps
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The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Start-ups behind the world’s largest video library for education, an online classroom wall, and an online tutoring resource, are among the six businesses that will take part in a live pitch off at the EdTech for Publishers Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Anna Kendrick's new memoir, 'Scrappy Little Nobody,' was released on Nov. 15. One of the actress's most famous roles is as the protagonist in the 'Pitch' films, which became an unexpected hit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-17 00:00:00 UTC ]
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Facebook on Wednesday said that it has discovered more measurement problems that could have given marketers the wrong picture of their performance with consumers on the platform.The social network, which revealed last month that it had been overstating the average time people spent with videos,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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An offbeat look at the carpets adorning the UK’s largest chain of pubs, Kit Caless' Spoon’s Carpets: An Appreciation has the feel of a festive bestseller, says Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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