The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with:
#high demand
#nielsen
Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time spent
#time-based metrics
#leading publisher
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#time-based metrics
The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promote content
#digital magazine
Richard Preston's book 'The Hot Zone' was published in 1994 and tells the story of Ebola appearing in a lab in Washington D.C. Now it's back on bestseller lists and it could be adapted as a TV series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard preston
#bestseller lists
#tv series
The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing agreement
Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon kdp
#bestselling author
#barbara freethy
#oversee publication
#print formats
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#banner ad
Swiss cartoonist Frederik Peeters' sci-fi series, Aama continues Verloc Nim's reluctant space journey with his brother Conrad and the android chimpanzee, Churchill, as they search to uncover any material relating to the mysterious experiment known as Aama. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sci-fi series
#material relating
No one chronicles a Manuncian night out like her, says Helen Pidd (who also enjoyed Zoe Pilger, Anneliese Mackintosh and Karima Francis at the book fest)I loved Animals by Emma Jane Unsworth so much that I read it twice in a week.Picking it up for the first time over the summer, I binged on it,... Continue reading at The Guardian
[ The Guardian | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anneliese mackintosh
A debut novel whose supporters include actor Mark Rylance and Conservative MP Zac Goldsmith wins a £5,000 award given annually to "fearless" writing. Continue reading at BBC News
[ BBC News | 2014-10-11 00:00:00 UTC ]
More news stories like this |
Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
More news stories like this |
Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie claire
#ipc media
Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year hit
#andrew motion
#heston blumenthal
#fight back
Anisse Gross has been named the new West Coast correspondent for PW, effecting October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
More news stories like this |
By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
#eadward tree
#magazine industry
Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
More news stories like this |
If you've been following the protracted war between Amazon and Hachette, you know that Amazon's been stymieing sales of certain books by making it impossible to pre-order them, and pushing back delivery of others all over a ebook contract dispute.... Continue reading at Engadget
[ Engadget | 2014-09-29 00:00:00 UTC ]
More news stories like this |
Celebrities and authors including Graham Norton and Ross Kemp have thrown their weight behind the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
More news stories like this |
Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bill henderson
#pushcart press
Time Inc.'s transformation from Time Warner division to stand-alone publicly traded company has taken a new turn with a breakdown in talks between the publisher and the Newspaper Guild, which... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper guild