Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper review. It was the first case where "advertorials" (or "native advertising" as they are now known) were identified by regulation in the US. Today you might expect to see something similar, but in the form of a viral link circulated round your social network, entitled "13 vacuum cleaners that suck in the wrong way, and one that doesn't".Native advertising is not a new trend for 2014. It is already hotter than a delicious burrito from Chipotle, or a summer cruise on a luxurious Royal Caribbean liner. The Federal Trade Commission has however become so concerned about the new challenges of the digital advertorial that in December it organised a one-day workshop on the subject called Blurred Lines. It was not clear whether this was a meta-comment on product placement, or a paid ad for Robin Thicke's popular dance harassment anthem (perhaps the FTC should have made this more transparent).It is already clear, though, that native advertising is the new paywall in media economics. An opportunity for new wealth creation coupled with almost as much anxiety over whether its implementation will be of long-term benefit or detriment to the media it supports. A stream of money controlled by... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-05 00:00:00 UTC ]
Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-17 21:25:03 UTC ]
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John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Revelations about exaggerated audience sizes helped sink the star-studded digital news outletAll the right boxes looked to have been ticked when digital media company Ozy began. Launched in 2013 with the intention of shaking up both online and broadcast journalism, the American startup quickly... Continue reading at The Guardian
[ The Guardian | 2021-10-03 07:00:21 UTC ]
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The digital media start-up had come under scrutiny for its business practices after articles in The Times. Continue reading at The New York Times
[ The New York Times | 2021-10-02 01:54:04 UTC ]
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Ozy faced questions about its viewership figures and claims that its co-founder impersonated a YouTube executive on a call with Goldman SachsOzy, a digital media startup, is shutting down less than a week after a New York Times column raised questions about the organization’s claims of millions... Continue reading at The Guardian
[ The Guardian | 2021-10-01 23:52:05 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-30 04:01:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Shah Muhammad Rais, who was made famous in The Bookseller of Kabul, has vowed to keep his bookshop open, despite having had only two customers since the Taliban retook the country in the middle of August. Founded in 1974 Rais’s store has seen regimes (along with foreign powers) come and go, and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-28 15:00:23 UTC ]
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The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
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This week's Media Briefing previews the upcoming Digiday Publishing Summit, which kicks off on Sept. 27 and will feature speakers from media companies including The Washington Post, BDG, Group Nine Media and Essence. The post Media Briefing: What to expect from the Digiday Publishing Summit... Continue reading at Digiday
[ Digiday | 2021-09-23 04:01:00 UTC ]
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Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils... Continue reading at The Guardian
[ The Guardian | 2021-09-22 08:45:43 UTC ]
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Elizabeth Day's latest novel Magpie (Fourth Estate) picked up reviews in the Observer, the Irish Times, the Sunday Times, the Daily Mail and the i this week. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 03:19:56 UTC ]
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Rupert Murdoch launches a new channel, C4 is threatened and notions of impartiality seem up for grabs. Are we seeing a challenge to the old order?Britain’s stubborn attachment to non-Tory values infuriates and worries Conservative politicians to equal degree. Yes, there is a suspicion of... Continue reading at The Guardian
[ The Guardian | 2021-09-19 07:00:29 UTC ]
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Two Viking titles stood out to critics this week: Bille Jean King's All In: An Autobiography and Richard Osman's second novel The Man Who Died Twice. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 01:06:55 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, The post 2021 Top Women in Media Awards Luncheon appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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The women spearheading the progression of the publishing industry will be recognized at the Top Women in Media Awards Celebration on September 30, 2021 in New York City. Join your industry peers, the Folio: and AdMonsters Team, and a few surprise guests to celebrate the honorees and all of their... Continue reading at Folio Magazine
[ Folio Magazine | 2021-09-10 21:00:13 UTC ]
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