Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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#leading academic
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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#sports book
Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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#performance marketing
#digital media
AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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#hbo max
#entertainment arm
#media companies
#$35 million
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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#full week
#lockdown restrictions
#early december
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Frankfurt Book Fair has completed its restructure and cut an undisclosed number of roles in what it has called a “painful and far-reaching” process. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 06:13:00 UTC ]
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#book fair
Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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#marketing team
The billionaire philanthropist offers some recommendations to get you through the final stretches of quarantine. While Bill Gates’s 2020 summer reading list concentrated on the pandemic and its economic repercussions, the Microsoft founder opted for a “change of pace” in considering his... Continue reading at Fast Company
[ Fast Company | 2020-12-08 11:00:59 UTC ]
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Here are five books written by BIPOC authors that each detail the intricacies of different complicated families. Continue reading at Book Riot
[ Book Riot | 2020-12-01 11:37:00 UTC ]
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#bipoc authors
#books written
New books by Michael Connelly, Halley Sutton, Aya de Leon, Robert Harris and S.J. Rozan. Continue reading at The Washington Post
[ The Washington Post | 2020-11-30 15:00:00 UTC ]
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#michael connelly
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Might be time to update the ol' resume! The magical gigs in these manga might make you want to ditch that nine-to-five. Continue reading at Book Riot
[ Book Riot | 2020-11-30 11:39:00 UTC ]
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#manga
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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#publishing partners
The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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#open university
#post-covid market
#palgrave macmillan
#macmillan
A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:39:00 UTC ]
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#independent bookstore
Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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#big names
#charlie redmayne
#seismic shift
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#harpercollins
For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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#market books
#opening session
The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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#audiobook sector
#audiobook
Years before Covid-19, when Sue Kowalski's library was closed for a building renovation and her students scattered across her district, she came up with an innovative solution to stay engaged: she bought a used RV and drove from school to school. The pandemic, however, has presented a larger... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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#school librarian
#stay engaged
The Frankfurt Book Fair has warned job cuts are on the way as director Juergen Boos outlined future “modernising” plans that will see virtual events play a larger part in future fairs. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 02:55:29 UTC ]
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#job cuts
#larger part
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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#marketing role
#octopus books
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