Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with:
#digital books
#hybrid market
#book-buying behavior
Ebury has won a four-way bidding war to publish journalist Robyn Wilder’s “funny, frank and deeply moving” memoir, Reasons to be Fearful. Continue reading at The Bookseller
[ The Bookseller | 2019-09-27 07:15:43 UTC ]
More news stories like this | News stories tagged with:
#deeply moving
#memoir
Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
More news stories like this |
[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
More news stories like this | News stories tagged with:
#today show
#asian markets
#published author
#creative director
#executive producer
#digital director
#digital media
When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with:
#american democracy
#premium publisher
From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with:
#ill effects
Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-19 18:48:19 UTC ]
More news stories like this | News stories tagged with:
#hong kong
#managing editor
#english-language edition
#nieman lab
#strategic partnerships
#business development
#digital media
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media
Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content. ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 13:57:25 UTC ]
More news stories like this | News stories tagged with:
#sao paulo
#years working
#music videos
#literary agency
The beloved graphic novelist writes bravely about her childhood anxieties in “Guts.” Continue reading at The Washington Post
[ The Washington Post | 2019-09-13 13:00:00 UTC ]
More news stories like this |
Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#inspiring readers
#marketing departments
With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing number
#publishers share
Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers provide
#digital era
[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#accepting applications
#personal finance
#usa today
#real deal
Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
More news stories like this |
Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
More news stories like this | News stories tagged with:
#senior fellow
#work alongside
#special projects
#associate editor
#justice department
#assistant editor
#digital content
In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library customers
#digital products
#e-book
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with:
#75th anniversary
#npd group
#executive vp
#previously cmo
#jessica wohl
#digital media
Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
More news stories like this |
Are you a bit mystified with the book publishing process? Jennifer Scroggins, executive vice president of the hybrid press KiCam projects, explains what hybrid publishing can do for authors. The post Is Hybrid Publishing Right For You? by Jennifer Scroggins appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-19 14:00:22 UTC ]
More news stories like this | News stories tagged with:
#hybrid publishing
#book publishing
#publishing right
Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
More news stories like this | News stories tagged with:
#current role
#drucker mann
#global cmo
#access intelligence
#bonnier
#hearst