Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 15:48 The owners of the Torbay Bookshop, the Paignton based independent bookseller, have put the shop up for sale after almost 20 years trading. Co-owner Matthew Clarke said it was the right time to sell the business, with he and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 11:42 E-book sales at Hachette UK quadrupled in the first quarter of 2011 and are more than 5% of HUKs trade sales, the company revealed today (3rd May), adding that it was beginning to catch up with the US, where ebooks now account... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16mthe third year of treble digit growth. The PA... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:24 Penguin's ebook sales have doubled in the first quarter of 2011 compared to the same period in 2010, its parent company Pearson revealed in a statement today (28th April). In its interim management statement covering the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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Written By: Philip Jones and Jenny Roper Publication Date: Wed, 27/04/2011 - 16:00 Book sales dropped 9% last week as the Easter weekend cut into retail time, but the market was still up on the same week last year with sales up 2.1%, a second consecutive week of year-on-year growth after a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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A free update is bringing the ability to install various paid and free Android apps, though only those that Barnes & Noble approves. The new software also offers improved browsing, the Froyo version of Android and support for video content within books. Even with the update, the Nook Color... Continue reading at AllThingsD
[ AllThingsD | 2011-04-25 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 21/04/2011 - 13:45 The Random House Group has made a series of appointments as part of a reshuffle of its international sales department, including the creation of a group sales and marketing director role for East Asia. Sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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#previous week
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Written By: Lisa Campbell Publication Date: Tue, 19/04/2011 - 09:40 Tesco UK sales rose by 5.5% in a year where the company said book sales "grew well." The supermarket released its preliminary results for the 52 weeks to 26th February 2011 this morning (19th April), showing that UK sales grew... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Here's a clever idea from Chris Dixon: The investor and entrepreneur has turned his well-read blog into an ebook. Dixon, who runs Hunch and helps steer Founder Collective's bets when he's not blogging, has taken a couple years' worth of posts and compiled them into "Startups; Dixon's proceeds... Continue reading at AllThingsD
[ AllThingsD | 2011-04-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:20 Poetry publishers have united en masse to demand the Arts Council overturn its decision to stop funding the Poetry Book Society, saying the demise of the organisation would lead to a "considerable loss of sales". A total of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:22 Amazon.co.uk has launched a two-week Kindle ebook promotion, with Michel Faber's The Crimson Petal and the White priced £1.47. According to information sent to publishers whose books will feature, the campaign will be a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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#childrens books
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Written By: Lisa Campbell Publication Date: Wed, 13/04/2011 - 09:26 Sales at wholesaler Bertrams dropped 3% in the last six months, with library sales down 25%. But strong international sales and a "resilient" retail performance in the face of a slowing consumer book market helped arrest the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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