Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Vroman’s is a community landmark in Pasadena, Calif. Now, its longtime owner says he’s ready to turn over the reins. Continue reading at The New York Times
[ The New York Times | 2024-02-08 14:22:44 UTC ]
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Black publishing industry figures weigh in on ERASURE and AMERICAN FICTION, Becky Chambers gets a Folio edition, and more, today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-06 15:31:08 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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The movie, with its handful of Oscar nominations, has refocused attention on “Erasure,” a satire of the literary world and its racial biases. Continue reading at The New York Times
[ The New York Times | 2024-02-03 10:02:42 UTC ]
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As Jay D. Aronson and Dr. Roger A. Mitchell explore in their recent book 'Death in Custody,' that lack of data is a national problem. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-02 20:19:44 UTC ]
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Simon & Schuster kicks off its centenary year with a curated selection of 100 books from its 100 years and special programming ahead. The post Simon & Schuster Opens Its 100th Anniversary Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-31 17:56:56 UTC ]
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The Kobo Libra 2 ereader has dropped to its lowest price of the year so far. You can grab one via Amazon for $170, which is a discount of $20. This matches pricing from the holiday season for the water-resistant reading tablet. Kobo’s Libra 2 easily made our list of the best ereaders for a... Continue reading at Engadget
[ Engadget | 2024-01-30 19:50:25 UTC ]
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An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News
[ ABC News | 2024-01-28 01:58:28 UTC ]
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More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot
[ Book Riot | 2024-01-18 16:47:28 UTC ]
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Grove Atlantic CEO and publisher Morgan Entrekin talks about the value of Frankfurter Buchmesse for young professionals. The post Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-18 16:07:13 UTC ]
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Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Sales of religious print books remain solid through October, offsetting slow digital sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget
[ Engadget | 2024-01-15 14:00:13 UTC ]
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Circana Bookscan reports that in week 51 in the U.S., 31 million print books were sold, marking a 1-percent holiday season growth over 2022. The post Circana BookScan: A Holiday-Season Boost in US Print Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-10 14:11:58 UTC ]
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