Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
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Cysts in both wrists made reading a literal pain. But Lamicall’s Tablet Holder takes that pain away by holding up my Kindle for me. Continue reading at Wired
[ Wired | 2024-05-12 13:00:00 UTC ]
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For the first time on record, the United Kingdom's book publishing industry exceeded £7billion in 2023, downloaded audio jumping 24 percent. The post UK: Book Revenues Surpassed £7 Billion Pounds in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-09 22:43:14 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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The winners and nominated finalists of the 2024 Pulitzer Prizes were announced today by administrator Marjorie Miller via remote video stream. The winners each take home $15,000 dollars and serious bragging rights, not to mention a ticket into a very illustrious club. The full list of winners... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-06 19:40:29 UTC ]
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The selection of Moore's memoir as Book of the Year was one of a dozen award winners at the Evangelical Christian Publishers Association's 50th anniversary celebration, which took place in Chicago this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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The Book Manufacturers Institute’s annual state of the industry report sees manufacturing returning to a more normal business pattern in 2024, with digital printing playing a larger role in making the manufacturing process more efficient. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
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This year’s top honor goes to a 128-year-old store that is beloved by its community, plays host to vibrant literary events for authors large and small, and serves as an anchor business for the Village of La Jolla, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget
[ Engadget | 2024-04-18 19:45:11 UTC ]
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This week, TIME magazine published its annual list of the 100 Most Influential People of the year. Usually, when this list comes out, I complain (to the universe, I guess) that there aren’t enough novelists (“enough” meaning “more than one”) on it. Last year, though, there were four, which was a... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 17:45:48 UTC ]
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In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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