Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
News tagged with: #daily mirror

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New short-form subscription service to launch next year

German publisher Bastei Lübbe has revealed it is to launch an ebook subscription service targeting the mobile market called oolipo. The subscription service will first soft-launch in the UK, USA, Germany, Austria and Switzerland in April 2016 with the aim of launching in July 2016 in two... Continue reading at The Bookseller

[ The Bookseller | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #short works


Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west london #paperback release #psychological thriller #31st august


Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


How Long It Takes Kids to Read Popular Books

Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legend press #donated books


European study into e-reading launches next week

A new European Commission-funded project will study whether or not reading digitally changes people’s comprehension of the text they consume. The Evolution of Reading in the Age of Digitisation (EREAD) research will launch next week in Ljubljana, Slovenia, and carry on until autumn 2017 at... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading digitally #social sciences


ALLi to launch bookshop campaign during LBF

The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller

[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign aimed #indie authors


Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james harding #newspaper publishers


Mark Zuckerberg announces next 'Year of Reading' Facebook pick

Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #steven pinker


The Best Books Fast Company Read This Year

Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company

[ Fast Company | 2014-12-24 00:00:00 UTC ]
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Curtis Brown digital arm Studio 28 launches next year

Curtis Brown Literary and Talent Agency will officially launch its digital publishing arm, Studio 28, in March next year. Studio 28 will publish in the UK and other territories, seeking rights from authors already on the agency’s books or “rediscovering and reinventing literary gems from 100... Continue reading at The Bookseller

[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #talent agency #officially launch


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #receiving books #christmas campaign #greatest gift


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping guide #independent booksellers


Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indiegogo campaign #raise $50


Penguin Random House launches #GiveaBook campaign

Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
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Campaign group launches Amazon Christmas boycott

Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon anonymous #campaign group #fair share #shoppers find


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments


Read On. Get On. campaign vows to tackle dyslexia

Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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