Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now it is Mic's turn in the spotlight. The Millennial-focused digital news publisher will premiere its first original video series on Tuesday -- the first episode of which can be watched above -- as its nascent and unnamed video business readies several more series to debut in 2015.As with BuzzFeed's and Vox's early video efforts, Mic's first forays into video will be sight-and-sound extensions of the articles people read on its site. They'll be as socially conscious as they are socially savvy, appealing to an audience of young college graduates who are looking for something between Upworthy and The New York Times and are as likely to watch videos online as on TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Kobo begins European push

Written By: Philip Jones Publication Date: Mon, 11/04/2011 - 11:02 Kobo has embarked on a European push with the launch of local content stores in Germany and Spain starting in May 2011, with local stores for France, Italy and the Netherlands following shortly after. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Play.com seeking cash for European push

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 16:03 Online retailer Play.com has announced it is seeking investment for European expansion. The internet bookseller and UK’s market leader in online DVD sales revealed today (7th April) it has appointed Lazard to explore... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Atom acquires new mystery series

Publication Date: Tue, 05/04/2011 - 08:20 Little, Brown imprint Atom has acquired a mystery series by debut author Christi Daugherty described as "The Secret History for the YA audience". Editorial director Samantha Smith bought UK and Commonwealth rights in the "major" two-book deal from... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Algonquin Launches Author Interview Series

Algonquin Books held the first in its new Algonquin Book Club Author Interviews March 21 at Miami's independent bookseller Books & Books, where local author Edwidge Danticat and local favorite Julia Alvarez sat down to talk about Alvarez's In the Time of the Butterflies. The sold-out event... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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E-book sharing: Amazon and book publishers' stupid attempts to curtail lending sites.

As convenient as they are, I've long worried about the many ways in which ebook purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers. We also don't really own ebooks in the same way we own... Continue reading at Slate

[ Slate | 2011-03-23 00:00:00 UTC ]
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Puffin acquires dystopian romance series

Written By: Caroline Horn Publication Date: Tue, 22/03/2011 - 08:39 Puffin has acquired world rights, including film and TV, in a dystopian romance series Fever by debut author Dee Shulman. The publisher will be showcasing the trilogy at Bologna Children's Book Fair next week and has already... Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Indiebound in Mother's Day push

Written By: Lisa Campbell Publication Date: Fri, 18/03/2011 - 16:25 Posters reminding book buyers that "Mum's The Word" are being made available for indie retailers to encourage Mother's Day sales. The Booksellers Association has produced a series of designs, which can be downloaded and... Continue reading at The Bookseller

[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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IPG: Indies urged to join social networking sites

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Morpurgo and Wilson support new Guardian kids site

Written By: Caroline Horn Publication Date: Thu, 03/03/2011 - 07:22 Former children’s laureate Michael Morpurgo and Tracy Beaker author Jacqueline Wilson have spoken out in support of the Guardian’s new book website for children, which launches today [3rd March] on World Book Day. The site,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Orion signs crime series from Bingham

Written By: Graeme Neill Publication Date: Wed, 23/02/2011 - 08:38 Orion has signed up a series of crime novels from author Harry Bingham, who? has previously written fiction and non-fiction for HarperCollins. Deputy publishing director Bill Massey made the deal for UK and Commonwealth rights... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Usborne buys Gym Stars series

Publication Date: Tue, 22/02/2011 - 08:30 Usborne has acquired a new series about gymnastics from debut author Jane Lawes. Fiction director Rebecca Hill acquired world English Language rights to the Gym Stars series from Sarah Molloy at A M Heath. The first two books Summertime and Somersaults... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Pan Mac acquires "dystopian fantasy" series

Written By: Charlotte Williams Publication Date: Thu, 17/02/2011 - 09:02 Pan Macmillan imprint Tor UK has acquired world English language rights to a "dystopian fantasy" series by debut author Jay Kristoff. Editorial director Julie Crisp bought the titles in association with associate... Continue reading at The Bookseller

[ The Bookseller | 2011-02-17 00:00:00 UTC ]
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Yahoo follows News Corp, announces Livestand 'magazine' for tablets

By Tim Conneally, Betanews Yahoo on Thursday announced that it will soon debut a new magazine-style method of digital content delivery especially aimed at touchscreen mobile devices like tablets and smartphones called Livestand."Publishers and advertisers must expand their content to [phones and... Continue reading at Betanews

[ Betanews | 2011-02-11 00:00:00 UTC ]
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Digital and Kobo help push sales at Indigo

Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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The Daily Is A Top News App But Download Complaints Soar

While it’s probably not surprising given the buzz around the launch of News Corp.’s tablet-only publication, but The Daily is currently #1 in “Top Apps” and #1 in “News Apps,” according to topappcharts.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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S&S Children's acquires "Arthurian" series

Written By: Charlotte Williams Publication Date: Tue, 08/02/2011 - 08:20 Simon & Schuster Children’s Books has acquired an adventure series inspired by Arthurian legend. Venetia Gosling, fiction editorial director at Simon & Schuster, bought world rights to eight books from Ben... Continue reading at The Bookseller

[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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