Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now it is Mic's turn in the spotlight. The Millennial-focused digital news publisher will premiere its first original video series on Tuesday -- the first episode of which can be watched above -- as its nascent and unnamed video business readies several more series to debut in 2015.As with BuzzFeed's and Vox's early video efforts, Mic's first forays into video will be sight-and-sound extensions of the articles people read on its site. They'll be as socially conscious as they are socially savvy, appealing to an audience of young college graduates who are looking for something between Upworthy and The New York Times and are as likely to watch videos online as on TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Gollancz wins six-figure auction for SF series

Written By: Charlotte Williams Publication Date: Tue, 11/10/2011 - 11:47 Gollancz has won out in a "hard-fought" auction, with three publishers in the final round, acquiring world rights to three books in a new science-fiction series for a six-figure sum. Deputy publishing director Simon... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Pottermore ebook launch pushed back to 2012

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Hodder buys new "Never Google" series

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[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
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Book Warehouse takes over Travel Bookshop site

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[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Chin pushes Google Settlement deadline to 2012

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[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Trollope to rework Austen in new HC series

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[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Gollancz buys self-published adventure series

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[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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[ BBC News | 2011-09-02 00:00:00 UTC ]
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BBC Books to develop series around TV's Sherlock

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[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Smiths News boosts business with airline and ebook business

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[ Media Week | 2011-08-23 00:00:00 UTC ]
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Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

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[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Here's What An iPad Looked Like in 1994 (Video)

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[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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[ The Bookseller | 2011-08-08 00:00:00 UTC ]
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How Bad Is News Corp.?

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[ AdWeek | 2011-08-08 00:00:00 UTC ]
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[ PC World | 2011-08-05 00:00:00 UTC ]
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[ PC World | 2011-08-04 00:00:00 UTC ]
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[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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