As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips. The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR. Solomon did not name any initial advertisers, but said that brands can run VR-shot pre-roll ads before clips. The web clips can also be used by 173 of parent company Sinclair Broadcast Group's local TV stations. "It will take our consumers to places that journalists get to go but the public very seldom gets to go, maybe backstage at a debate, backstage at Hamilton across the country," Solomon said. "We think the regularity of producing two newscasts a week will train our journalists and also our audience to expect that experiential news is here to stay." Solomon added that he eventually sees brands creating custom content that fits into the video itself. "As we get a little further down the road, we'll have an immersive... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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HarperCollins Childrens Books fiction publishing director Ruth Alltimes has bought a posthumous... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek
[ AdWeek | 2013-06-21 00:00:00 UTC ]
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Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
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This Kickstarter tries to answer the question of why--in a world of digital media--kids in the developing world don’t have access to books. When Rebecca McDonald moved to Haiti after the 2010 earthquake, she wasn’t a career humanitarian. Her most recent job was overseeing construction... Continue reading at Fast Company
[ Fast Company | 2013-06-20 00:00:00 UTC ]
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Amazon Publishing announces that the Hangman's Daughter series is their first million seller. Is it a cause for concern? Celebration? Or merely surprise that it took this long? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-20 00:00:00 UTC ]
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British-based publishers topped the world’s global publishing rankings in 2012, making up... Continue reading at The Bookseller
[ The Bookseller | 2013-06-20 00:00:00 UTC ]
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“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD
[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD
[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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Trade publishers contacted by the Society of Authors over the issue of ebook lending are using a... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Porter Anderson takes on the distraction of publishing non-controversies, a new guide for self-publishing, BEA chief Steve Rosato's response to last week's critique of BEA and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-11 00:00:00 UTC ]
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Simon & Schuster Children's in both the UK and US will be publishing a picture book... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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The Society of Authors has warned that authors may be losing out twice over on ebook loans, with... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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It's high time the publishing industry takes its fate into its own hands and establishes organizations to foster and fund startups, argues Kristen McLean. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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The dominance of Amazon and the importance of copyright were two key themes of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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