As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips. The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR. Solomon did not name any initial advertisers, but said that brands can run VR-shot pre-roll ads before clips. The web clips can also be used by 173 of parent company Sinclair Broadcast Group's local TV stations. "It will take our consumers to places that journalists get to go but the public very seldom gets to go, maybe backstage at a debate, backstage at Hamilton across the country," Solomon said. "We think the regularity of producing two newscasts a week will train our journalists and also our audience to expect that experiential news is here to stay." Solomon added that he eventually sees brands creating custom content that fits into the video itself. "As we get a little further down the road, we'll have an immersive... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Egmont is one of Scandinavia’s leading media companies, producing magazines, books, movie theatres, movies, TV, comic books, school books, communities, games and game consoles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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AST was established in 1990 by Alexei Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (Russian: Творческое кооперативное объединение, or АСТ). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Bertelsmann is an international media company with divisions in broadcasting (RTL Group), print and digital trade publishing (Random House), magazine publishing (Gruner + Jahr), outsourcing services (Arvato), and printing (Be Printers). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Kyowon, founded in 1985, is one of the biggest publishing companies in Korea. They have a high reputation for educational books, especially for prenatal, baby, toddler, and pre-school topics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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In 1946, Harper, responsible for creating the iconic Marshmallow sofa, designed the logo that the company uses to this day. [Editor’s note: The following is republished from WHY, a new digital platform from Herman Miller.] Imagining a sheet of paper as a building site will give you a good... Continue reading at Fast Company
[ Fast Company | 2013-07-19 00:00:00 UTC ]
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Cengage Learning is present in six educational markets: academic, career, school, research, professional, and international. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Rogue Legacy, from the makers of Don't S**t Your Pants, is the sort of indie game that should have traditional game publishers staining their pants indeed. Continue reading at Wired
[ Wired | 2013-07-19 00:00:00 UTC ]
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Les Editions Lefebvre Sarrut is the result of a merger between Editions Francis Lefebvre and Editions Législatives in 1999, with a focus on publishing, professional education, and database integration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Harlequin, a publisher of books for women, is owned by the Torstar Corporation, a media and publishing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Haufe-Lexware is a German media group operating in business, law, and tax. The company was founded as Rudolf Haufe Verlag in 1934 in Berlin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The German Franz Cornelsen Bildungsgruppe (Franz Cornelsen Education Group) creates and distributes learning services and educational materials for a market spanning from pre-school education to vocational training. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Its first publication was the literary magazine Yūben. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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