As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the defunct news app—announced an ambitious VR news project for his fledging company during an Advertising Week panel on Wednesday. Since launching 10 weeks ago as a news and entertainment site, Sinclair-owned Circa claims to reach 350 million people and accumulated 140 million video views, with two million of those views coming from VR clips. The new effort, dubbed Circa 360, will produce two weekly ad-supported VR pieces with production company MomentumXR. Solomon did not name any initial advertisers, but said that brands can run VR-shot pre-roll ads before clips. The web clips can also be used by 173 of parent company Sinclair Broadcast Group's local TV stations. "It will take our consumers to places that journalists get to go but the public very seldom gets to go, maybe backstage at a debate, backstage at Hamilton across the country," Solomon said. "We think the regularity of producing two newscasts a week will train our journalists and also our audience to expect that experiential news is here to stay." Solomon added that he eventually sees brands creating custom content that fits into the video itself. "As we get a little further down the road, we'll have an immersive... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-28 00:00:00 UTC ]
News tagged with:
#moving forward
#long-term strategy
The Association of American Publishers enumerates complaints about the European Research Council's much derided open access plan. The post American Publishers Join Chorus of Criticism of Europe’s Plan S appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-13 00:00:00 UTC ]
More news stories like this |
NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fox news
Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latin america
Remaining 'committed to keeping this important topic on the publishing agenda,' the trade show and publishers' organization will stage a third inclusivity conference on November 27. The post London Book Fair and the Publishers Association Plan a Third Inclusivity Conference appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inclusivity conference
#important topic
#publishing agenda
#trade show
In connection with International Open Access Week, five quick takes to help publishers navigate an ambitious European plan to require open access by 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
More news stories like this |
Gina Centrello, president and publisher of Random House, will oversee the merged publishing lines of Random House and the Crown Publishing Group. Continue reading at The New York Times
[ The New York Times | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books news
#gina centrello
#random house
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
In Frankfurt, academic publishing experts expressed their many concerns about 'Plan S,' an new open access strategy announced by research funders in Europe. The post What is ‘Plan S’ and Why Are Many Publishers Worried? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#research funders
Over two years after a much-ridiculed branding change, Tronc, owner of the New York Daily News and other publications, is changing its name back to Tribune Publishing on Oct. 9. [] "> To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
Hachette Children’s Group is preparing a new publishing programme next year to celebrate 20 years since the publication of Giles Andreae and Guy Parker-Rees’ picture book, Giraffes Can’t Dance, and bring the book to an audience of new readers. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
#hachette children
#publishing programme
Welcome! It’s sunny here in El Segundo. I’m Carolyn Kellogg with not one but two essays from Critics at Large this week, because it has been a big week for cultural questions in the world of books. Let’s get started. THE FIRST BIG ESSAY Critic at Large Laila Lalami looks at two big recent essays... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big week
#book news
#el segundo
#carolyn kellogg
Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nbc sports
#platform features
Bookselling Ireland and Publishing Ireland are launching Irish Book Week, a new nationwide celebration of Irish books and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing ireland
#nationwide celebration
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#civil rights
Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers sell
#ad inventory
#facebook watch
#post facebook
#content restrictions
Welcome readers! I’m L.A. Times books editor Carolyn Kellogg with this week’s newsletter. THE BIG STORY It’s not easy starting a publishing house; it’s even harder if you try to do it outside typical distribution channels, including Amazon. But that’s what J.C. Gabel has done with his L.A.-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publisher
#book news
#big story
#including amazon
Trade sales have grown steadily over the last five years—even as other major segments continue to have their struggles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade sales
In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google publishes
#political ads
#months leading
#midterm elections
#advertising policies
The Washington Post, The Guardian, Mic and others have shut down their chatbots, but Quartz is ramping up bot development. The post Quartz forges ahead, but other news publishers shut down chatbots appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this |
Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#tv screens
#buzzfeed news
#vox media