Mic’s social approach to distributing its first Obama interview

Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing individual segments and GIFs on social platforms including Facebook, Twitter, Tumblr and Instagram, in an effort to get the content in front of as many people as possible. The post Mic’s social approach to distributing its first Obama interview appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-15 00:00:00 UTC ]
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Amazon jobs are 'a great example of what's possible,' says Obama as more indie booksellers object

President Obama appeared as scheduled at a Chattanooga, Tenn., Amazon warehouse and praised the business, causing even more independent booksellers to express their displeasure with his endorsement. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Distribution: Ingram Adds APL and Maiden Lane Press as Clients

Ingram Publisher Services Inc., announced the addition of two new publisher clients, APL Publishing and Maiden Lane Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-30 00:00:00 UTC ]
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Obama appearance at Amazon warehouse angers booksellers

President Obama has angered the American Booksellers Assn. with a planned appearance Tuesday at an Amazon warehouse.President Obama, who faithfully shops at independent bookstores when given the chance, has angered the American Booksellers Assn. with a planned appearance Tuesday at an Amazon... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-30 00:00:00 UTC ]
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Obama's embrace of Amazon dismays many booksellers

President Obama will highlight Amazon as 'a perfect example of the company that is investing in American workers and creating good, high-wage jobs,' according to the White House. Independent booksellers aren't pleased. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-30 00:00:00 UTC ]
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Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Amazon's Kindle Singles will include interviews with 'iconic figures'

Amazon's Kindle Singles will feature interviews with some of the world's biggest names as part of their Kindle Singles store. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-26 00:00:00 UTC ]
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Amazon Kicks Off 'Kindle Singles Interview' Series

Expanding the range of its Kindle Singles offerings, Amazon has kicked off an interview series on the e-reader. The first installment of "The Kindle Singles Interview" series features Israeli President Shimon Peres, who was interviewed by Tablet magazine's literary editor, David Samuels. Amazon... Continue reading at AdWeek

[ AdWeek | 2013-07-25 00:00:00 UTC ]
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International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Native Offerings Approaching 90% of Online Publishers

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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Distribution: Lerner Partners with Scobre and Live Oak Media

Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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Distribution: RH and Osprey Renew

Random House Publisher Services announced a multi-year extension of its sales and distribution partnership with Osprey Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-16 00:00:00 UTC ]
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Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn.  The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad buying #community management #weight watchers #emerging platforms #paid ads #community managers


Distribution: Charlesbridge and Random House Agree

Charlesbridge Publishing and Random House Publisher Services have announced a multiyear sales and distribution partnership, effective January 1, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-25 00:00:00 UTC ]
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Distribution: IPG Signs Blue Manatee

Independent Publishers Group will distribute Blue Manatee Press's full line of children's board books and middle grade paperbacks, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-24 00:00:00 UTC ]
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Quarto Switches to Hachette for Distribution

Quarto, the U.K.-based illustrated book publisher and distributor, has signed a distribution agreement with Hachette, in the U.S. and the U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-21 00:00:00 UTC ]
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Rebuck interviewed for SB.TV

Random House c.e.o. Gail Rebuck has been interviewed for SB.TV, the online youth channel which... Continue reading at The Bookseller

[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Distribution: Columbia University Press Signs Two

Beginning January 1, 2013, Columbia University Press began to distribute frontlist and backlist titles from Transcript and, in a separate deal, Jagiellonian University Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Distribution: RH and National Geographic Society Renew

Random House and National Geographic Society have announced a multi-year extension of their sales and distribution partnership. They have partnered since 2005. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
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SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cut costs #digital edition #print versions