This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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An expanded web presence and growing social media audience has increased the visibility of the three-decades old program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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#trinity mirror
#regional titles
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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#paper towels
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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#mobile phone
#millennial parents
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
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#selling books
Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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#evelyn webster
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Author Harper Lee gives her permission to issue her classic novel To Kill A Mockingbird as an audio book and ebook. Continue reading at BBC World
[ BBC World | 2014-04-29 00:00:00 UTC ]
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Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian
[ The Guardian | 2014-03-25 00:00:00 UTC ]
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#digital positions
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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#post meredith
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Judging by its 2014 fiscal first half earnings report, Meredith's National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace. The publisher of brands like Better Homes & Gardens and Parents saw revenue increase slightly to $517... Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-31 00:00:00 UTC ]
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#revenue streams
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#homes gardens
To any small newspaper publisher still holding out against a digital platform, consider a visit to Linton, N.D. There, few publishers serve as small or rural a community as Allan Burke, whose family-owned Emmons County Record, a 3,100-circulation ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-03 00:00:00 UTC ]
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Ross Levinsohn, CEO of Guggenheim Digital Media, publisher of Adweek, The Hollywood Reporter and Billboard, is on the growing list of industry executives set to speak at the inaugural 2014 Digital Entertainment World conference in Los Angeles. The global marketplace and conference, which is... Continue reading at AdWeek
[ AdWeek | 2013-11-14 00:00:00 UTC ]
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Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Revenues were up for Meredith's National Media Group in its fiscal year 2013 earnings report, as the company saw big returns from digital advertising and continued success with its S Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#continued success
The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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#digital space
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