This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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#digital content
About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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#instagram feed
#focus groups
#google search
#andy cohen
This week: a candidate for the Great American Internet Novel, a dead body in a chimney, and reimagining Custer's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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#dead body
La Casa Azul in East Harlem celebrates its third birthday this weekend. Burry’s Books in Hartsville, S.C., will stay open afterall. And World Eye in Greenfield, Mass., has put its financial troubles behind it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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#financial troubles
Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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#fauzia burke
Hachette Children’s Group intends to increase its digital and licensed offerings as it looks for future growth. In an interview published in The Bookseller today (29th May), c.e.o. Hilary Murray Hill has said the whole industry is aware of the opportunities presented by successful licensing... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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#digital manager
#hachette children
#future growth
#interview published
#opportunities presented
#licensing director
Yumi Sakugawa sells an illustrated life and design book to St. Martin's at auction and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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#book deals
#design book
This week: Judy Blume's first novel for adults in 17 years, Stephen King's latest, and the absolutely incredible story of Stalin's daughter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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#judy blume
#stephen king
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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#media company
#made strides
#increasing traffic
#advertising sales
#entertainment weekly
In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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#publishing market
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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#media partners
British science fiction, horror and fantasy writer Tanith Lee has died at the age of 67. Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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#phyllis tickle
#final chapter
#religion publishing
#book projects
About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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#complete idiot
#increasingly relying
#scott donaton
#sponsored post
A Christopher Nolan-esque Argentinean thriller, two literary Spanish novels, a Finnish YA series, and more are making waves in the global rights scene this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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#making waves
Vicky Beeching sells a memoir, Running Press lands a coloring book/journal, Harper signs Swedish series about a senior citizen crime spree, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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#book deals
Amazon opened its second campus store. Both Books on Broadway in Costa Mesa and Babbitt's Books in Normal, Ill., found new owners and will stay open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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#week ending
#amazon opened
#campus store
#stay open
China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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This week: a brain surgeon's memoir, Robert McCammon's latest, and a page-turning mystery set in the Arctic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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#brain surgeon
Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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#influence appeared
#business insider
#social sharing
#daily dot
NEW PROVIDENCE, NJ - The Independent Press newspaper, a local news staple since the 1960s, will publish its last weekly hard copy edition on May 27, according to multiple TAPinto.net sources. Paul Provost, vice president of loca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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#independent press
#vice president