Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July and end in June). On the print side, the combined Meredith/Time Inc. portfolio was down only 7% in advertising revenue, according to president and CEO Tom Harty, compared to double-digit losses in the preceding quarters, while digital advertising "was up a couple percentage points" on a comparable basis—meaning just looking at February and March year-over-year, as the Time Inc. acquisition wasn't completed until January 31, 2018. "We said we would improve the print advertising performance of the acquired Time Inc. properties to Meredith's historic levels over time, and we did," added National Media Group president Jon Werther, crediting the application of Meredith's standards and practices to the Time Inc. properties and further investment in sales and marketing teams for the improved results over previous quarters. Moreover, Werther said digital ad revenues on the same comparable basis increased year-over-year, "despite a challenging digital advertising environment," similarly citing the application of best practices in audience development and yield management across the portfolio, as well as a new unified CMS providing all of its brands access to "premium ad products." Meanwhile,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Booksellers have reported positive sales going into the final week of the Christmas rush, with Chris Hadfield’s You Are Here (Macmillan) breaking through as a last-minute favourite. However the leading celebrity memoirs are not racking up individual totals as substantial as they did last year,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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The Booksellers Association has called for the scrapping of business rates altogether for small businesses in a meeting in the House of Commons. Tim Godfray, c.e.o of The Booksellers Association, said in a speech to the all-party parliamentary small shops group that The BA and the British... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Jessica’s Schiefauer’s Swedish YA novel Pojkarna (The Boys) is attracting strong foreign rights interest for its daring story about gender transformation. The post Daring Swedish YA Tale Attracts Strong Foreign Rights Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-18 00:00:00 UTC ]
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2014 has been a good year for French publishers with strong foreign rights sales of several titles, including Nobel Prize-winner Patrick Modiano's novel. The post Strong Foreign Rights Sales for 2014 French Bestsellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-17 00:00:00 UTC ]
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Cengage Learning (EMEA) Ltd, whose parent company Cengage Learning Inc emerged from Chapter 11 proceedings in the US in the spring, has reported turnover of £34.1m in the nine months to 31st March 2014, with a profit after tax of £4.8m. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Media regulator highlights ‘generation gap’ as people aged 16-24 move away from traditional platforms for online activitiesRead the full Ofcom report: Public Service Content in a Connected SocietyYounger people are switching off TV and radio in their droves in favour of online pursuits such as... Continue reading at The Guardian
[ The Guardian | 2014-12-15 00:00:00 UTC ]
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A former top Amazon employee has revealed that European Commission president Jean-Claude Juncker acted as a “business partner” to the company when it came to negotiating its tax arrangements. Bob Comfort, the former head of tax for Amazon, has given an interview with Luxembourg newspaper... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Revenue at John Wiley rose to $477 million in the second quarter ended October 31, 2014, from $449 million in the comparable period in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller
[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller
[ The Bookseller | 2014-12-04 00:00:00 UTC ]
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Meredith and David Zinczenko's Galvanized agency are partnering on the launch of a quarterly magazine built off of the latter's successful "Eat This, Not That!" healthy-eating franchise. The first issue will be distributed at 80,000 newsstands starting Dec. 2, though Meredith wouldn't release... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
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Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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