Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July and end in June). On the print side, the combined Meredith/Time Inc. portfolio was down only 7% in advertising revenue, according to president and CEO Tom Harty, compared to double-digit losses in the preceding quarters, while digital advertising "was up a couple percentage points" on a comparable basis—meaning just looking at February and March year-over-year, as the Time Inc. acquisition wasn't completed until January 31, 2018. "We said we would improve the print advertising performance of the acquired Time Inc. properties to Meredith's historic levels over time, and we did," added National Media Group president Jon Werther, crediting the application of Meredith's standards and practices to the Time Inc. properties and further investment in sales and marketing teams for the improved results over previous quarters. Moreover, Werther said digital ad revenues on the same comparable basis increased year-over-year, "despite a challenging digital advertising environment," similarly citing the application of best practices in audience development and yield management across the portfolio, as well as a new unified CMS providing all of its brands access to "premium ad products." Meanwhile,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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As Friday's opening of the 2022 in-person Festival du Livre de Paris approaches, Catherine Nabokov talks about nurturing 14 writers' work. The post France’s Catherine Nabokov: An Editor in Business as a Literary Agent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-20 20:27:46 UTC ]
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A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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A rite of spring, the White House budget proposal officially kicks off the congressional appropriations cycle each fiscal year. And this year, library advocates have their work cut out for them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Known for store-specific, unique curation, Pacific Northwest bookstores are flavored by their local environs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Following a year in which the pandemic decimated its business, Reed Exhibitions reported a 48% increase in revenue in 2021 and upped its in-person fair count to 269, from 169 in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-10 05:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Representatives at some of the UK’s biggest publishers have supplied data to broaden out the picture regarding their performance in the past year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 16:11:19 UTC ]
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Daily Mail remains a Boris Johnson backer but same cannot be said of its sister outletA full list of alleged partiesWhat were the rules in June 2020?Coronavirus – latest global updatesThe print edition of the Daily Mail has remained one of Boris Johnson’s strongest backers in the media, even as... Continue reading at The Guardian
[ The Guardian | 2022-01-25 18:46:31 UTC ]
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When I became a mother, there were several things I could not wait to share with my child. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 04:15:06 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Pearson has seen full-year group sales up 8% in 2021 with profits expected to boom by a third, the company revealed in a trading update. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times
[ The New York Times | 2022-01-07 20:51:59 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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