Meredith Claims Improved Ad Results, Strong Circ Business in Q3

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July and end in June). On the print side, the combined Meredith/Time Inc. portfolio was down only 7% in advertising revenue, according to president and CEO Tom Harty, compared to double-digit losses in the preceding quarters, while digital advertising "was up a couple percentage points" on a comparable basis—meaning just looking at February and March year-over-year, as the Time Inc. acquisition wasn't completed until January 31, 2018. "We said we would improve the print advertising performance of the acquired Time Inc. properties to Meredith's historic levels over time, and we did," added National Media Group president Jon Werther, crediting the application of Meredith's standards and practices to the Time Inc. properties and further investment in sales and marketing teams for the improved results over previous quarters. Moreover, Werther said digital ad revenues on the same comparable basis increased year-over-year, "despite a challenging digital advertising environment," similarly citing the application of best practices in audience development and yield management across the portfolio, as well as a new unified CMS providing all of its brands access to "premium ad products." Meanwhile,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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After Strong First Season, Literati Book Fairs Expand Into New Territories

Schools in select cities across the country will be able to operate a Literati Book Fair in the new academic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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Steve Price’s article claiming ‘minority’ white male status prompts press council complaints

News Corp columnist framed himself as among a minority of white men who could no longer voice their opinionFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastAustralia’s press watchdog has received multiple complaints... Continue reading at The Guardian

[ The Guardian | 2022-09-05 09:03:51 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Lit Agents Say S&S Acquisition Would be Bad for Business

A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Too Busy for a Novel? Read These Short Stories Instead

One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature

[ Electric Literature | 2022-08-05 11:00:00 UTC ]
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College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales

NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget

[ Engadget | 2022-08-03 20:10:20 UTC ]
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Deesha Philyaw and Dawnie Walton on the Business of Publishing

On this special Member Exclusive episode of Ursa Short Fiction, authors Deesha Philyaw (The Secret Lives of Church Ladies) and Dawnie Walton (The Final Revival of Opal & Nev) offer a comprehensive guide to the business of publishing—from submitting short stories to literary magazines, to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:28 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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‘Fantastical claims’ and Stephen King: Penguin Random House and DOJ face off for antitrust battle

In one of the biggest antitrust showdowns of President Biden’s tenure, the Justice Department is pulling out the big guns to stop a mega-publishing merger. The Justice Department’s ambitious bid to stop Penguin Random House from buying rival publisher Simon & Schuster has started taking on... Continue reading at Fast Company

[ Fast Company | 2022-07-25 16:10:21 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

Vegan meal kit startup Daily Harvest has been hit with two lawsuits by customers alleging they needed gallbladder removals after eating one of the company's products, reportedCNN. Last month the company issued a voluntary recall of its “French Lentil + Leek Crumbles” dish following multiple... Continue reading at Engadget

[ Engadget | 2022-07-01 23:30:53 UTC ]
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ALA Annual Conference Has Busy In-Person Return

The American Library Association held its first in-person annual conference since 2019 in Washington, D.C., beginning on June 23, and with today and tomorrow still to come, the show's return is getting solid reviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-27 04:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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James Patterson claims White male writers face ‘another form of racism’

“It’s even harder for older writers," Patterson, whose net worth is estimated to be $800 million, told the Sunday Times. "You don’t meet many 52-year-old white males.” Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 14:28:52 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:14 UTC ]
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