Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July and end in June). On the print side, the combined Meredith/Time Inc. portfolio was down only 7% in advertising revenue, according to president and CEO Tom Harty, compared to double-digit losses in the preceding quarters, while digital advertising "was up a couple percentage points" on a comparable basis—meaning just looking at February and March year-over-year, as the Time Inc. acquisition wasn't completed until January 31, 2018. "We said we would improve the print advertising performance of the acquired Time Inc. properties to Meredith's historic levels over time, and we did," added National Media Group president Jon Werther, crediting the application of Meredith's standards and practices to the Time Inc. properties and further investment in sales and marketing teams for the improved results over previous quarters. Moreover, Werther said digital ad revenues on the same comparable basis increased year-over-year, "despite a challenging digital advertising environment," similarly citing the application of best practices in audience development and yield management across the portfolio, as well as a new unified CMS providing all of its brands access to "premium ad products." Meanwhile,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is enthusiastic support for library e-lending from many trade publishing houses, describing fears over remote downloading as not a real issue. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Hearst Corporation has made a "binding offer" of 651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week
[ Media Week | 2011-01-31 00:00:00 UTC ]
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The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World
[ PC World | 2011-01-29 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Summit Business Media has joined the ranks of publishers seeking to reorganize and slash debt through a voluntary Chapter 11 bankruptcy. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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