Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing bimonthly has a robust e-commerce arm with 1,300 products from T-shirts to beer-tasting kits. Here’s how it all began: After Pluto lost its planetary status, a reader wrote in: “You guys should make a shirt that mourns the loss of Pluto. It should say RIP, but instead of Rest in Peace, it should say ‘Revolve in Peace: 1930-2006.’” The title took the advice to heart, and its business has become a shooting star, with sales projected to hit $2.5 million this year. Continue reading at 'AdWeek'

[ AdWeek | 2013-03-13 00:00:00 UTC ]
News tagged with: #mental floss #shooting star

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[ The Bookseller | 2020-05-17 22:41:35 UTC ]
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[ Folio Magazine | 2020-05-12 11:52:17 UTC ]
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[ Literrary Hub | 2020-05-01 08:47:51 UTC ]
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[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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