Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Promote the book, promote the author, and sell the heck out of the book!” is Linda Duggins’s simple description of her responsibilities as senior director of publicity at Grand Central Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Orion has announced Alice Lloyd is joining the publisher in a new role of commissioning editor for audio and podcasts. Continue reading at The Bookseller
[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
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For nearly 20 years, Namwali Serpell has been writing “The Old Drift.” If you don’t find that fact alone to be staggering, consider this: The 576-page book blends English with a multitude of Bantu languages spoken in Zambia. Incorporating elements of historical fiction, sci-fi, magical realism,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-23 00:00:00 UTC ]
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Robert Mueller’s predecessors investigated Watergate, Iran-contra and Bill Clinton. They warned that checks and balances aren’t enough. Continue reading at The Washington Post
[ The Washington Post | 2019-03-22 14:40:51 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte. Deloitte's 13th annual digital media trends survey found that 69% of respondents... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Arcadia Publishing has announced that bestselling author Walter Isaacson has joined the company as editor-at-large and senior advisor and will also be an investor in the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-18 00:00:00 UTC ]
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Scandinavian media company Egmont, which owns children’s book specialist Egmont Publishing, has reported “record” revenue and profit growth for 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
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Philip Hammond vowed to make tech giants pay their “fair share” of tax in yesterday’s Spring Statement. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Faber editorial director Laura Hassan has acquired UK and Commonwealth rights to Miss Dior, the “moving and powerful” story of Catherine Dior, from The Wylie Agency’s Sarah Chalfant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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What if Captain America was elected President? What if Spider Man had joined the Fantastic Four? What if those and other What If plots came to TV? According to Slashfilm, Marvel Studios wants to adapt the popular What If comic books into an animated... Continue reading at Engadget
[ Engadget | 2019-03-12 00:00:00 UTC ]
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Hamish Hamilton has taken on its first new editor for a decade through the promotion of Hermione Thompson. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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True crime, “professional confessional” memoirs and titles that look into “sealed worlds” are the hottest non-fiction trends, according to agents who spoke to The Bookseller ahead of next week’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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BookExpo has announced the titles that will be featured on the three 2019 Editors’ Buzz Panels, which highlight forthcoming books expected to appeal to readers in the fall and winter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
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The widely accepted '3-percent rule' of translated literature in English-language markets may be changing, as Nielsen Book reports trend more translated books published in the UK. The post Nielsen Reports Translated Literature in the UK Grew 5.5 Percent in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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The number of children and young people who read every day and the percentage of those who read for pleasure have declined, according to research carried out by the National Literacy Trust for World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The predictions made by publishers responding to Dosdoce's new survey see the number of Spanish-language audiobook titles surpassing 10,000 this year, narration dialects starting to favor Latin American markets. The post New Report Forecasts Spanish-Language Audiobook Surge in Spain and Latin... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-04 00:00:00 UTC ]
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Publishers prepare to race ‘the most anticipated investigative document of this century’ into printPublishers are lining up to release special counsel Robert Mueller’s Russia report as a book – if and when it is made public.The investigation into alleged collusion between Moscow and Donald... Continue reading at The Guardian
[ The Guardian | 2019-03-04 00:00:00 UTC ]
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