Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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BookExpo 2019: Adult Editors Fired Up About Books That Get Real

Six editors pitched their favorite forthcoming books to an enraptured crowd of 300 booksellers, editors, and librarians who packed the Adult Book Editors' Buzz Panel on the opening afternoon of BookExpo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff

[ Stuff | 2019-05-25 05:42:55 UTC ]
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A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
More news stories like this | All news stories tagged with: #manipulated clip #california democrat #distorted video #conference wednesday #doctored video


A doctored video of Nancy Pelosi shows social media giants ill-prepared for 2020

Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
More news stories like this | All news stories tagged with: #manipulated clip #california democrat #distorted video #conference wednesday #doctored video


An astronomer’s poetic soul meets Dante’s scientific mind

The story of Mary Acworth Evershed, who made surprising discoveries about “The Divine Comedy.” Continue reading at The Washington Post

[ The Washington Post | 2019-05-24 13:08:14 UTC ]
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Little Free Library Marks a Decade of Book Sharing

It has been a year of joy mixed with sorrow for Little Free Library, but the Wisconsin nonprofit just keeps growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Ask the Editor: How to Write Believable Characters

Editor Betty Kelly Sargent answers writing questions submitted by readers. This month, she takes a look at how to create well-rounded and believable characters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Libraries Offer Free—Readable—E-book Version of 'The Mueller Report'

By publishing a real, functional ebook edition of 'The Mueller Report,' the nation's libraries are picking up where the federal government slacked off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Esquire’s Editor Is Out in Reshuffling at Hearst Magazines

Jay Fielden makes his exit from the venerable men’s publication after a three-year run, as the executive Troy Young puts his stamp on the division. Continue reading at The New York Times

[ The New York Times | 2019-05-23 20:12:41 UTC ]
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Vanity Fair does Star Wars, the Vogue thief, Esquire’s editor to exit: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Hooray! Somebody’s gonna sell a lot of print media! OK, to Star Wars nerds, but... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 18:07:02 UTC ]
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Congress members, Luke Mill owner scheduling meeting to discuss Western Maryland paper factory's closure

Federal lawmakers from Maryland and West Virginia have demanded a meeting with the owner of the Luke Mill, a Western Maryland paper factory shutting down this month. A Verso Corp. spokeswoman said CEO Les Lederer “expects to have a conversation” with the members of Congress and officials are... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-21 23:00:00 UTC ]
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Observation review: Old science fiction meets New Weird in this 2001: A Space Odyssey homage

The camera whirs into focus. Distorts. Whirs into focus again. Scanlines and static make the scene hard to process at first, but they slowly fade. There’s an astronaut here—Emma Fisher, one of your crew. She sounds worried. “That wasn’t good. SAM, run your self diagnostic procedure. What... Continue reading at PC World

[ PC World | 2019-05-21 14:00:00 UTC ]
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The company behind TikTok is reportedly launching a Spotify rival

ByteDance, the owner of the Vine-like social media app TikTok, might challenge Spotify with a paid streaming service in emerging markets, according to Bloomberg. It could introduce an app (not named after TikTok), in several non-first-world countries... Continue reading at Engadget

[ Engadget | 2019-05-21 11:15:00 UTC ]
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Clarke steps down from W H Smith as group reports strong sales

Stephen Clarke is stepping down as group chief executive at W H Smith with high street m.d. Carl Cowling to take on the role, as the group reports strong sales in its latest report.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-21 07:15:56 UTC ]
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'Mueller Report' Has Third Bestseller

Melville House’s mass market paperback edition of 'The Mueller Report' sold 13,538 copies in its first week on sale at outlets that report to NPD BookScan, easily making it BookScan’s top-selling mass market paperback last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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CEOs share their best advice for college graduates

Your first few years in the workplace are incredibly important. Here’s what you need to know. My son Chris graduated from college and started his first “real” full-time job last month, working in human resources. It made me think about my first job out of college: editorial assistant in the... Continue reading at Fast Company

[ Fast Company | 2019-05-15 00:00:00 UTC ]
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Hodder scoops Times fashion editor Walker debut on maternity leave rivalry

Hodder & Stoughton has scooped two novels from debut author and Times fashion editor Harriet Walker. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Meet 'Artemis Fowl' Author Eoin Colfer, Courtesy of Disney

On Thursday, May 30, from 9:30-10:30 a.m. join Disney in the Librarians' Lounge for a chance to meet the author and take home a signed teachers' edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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