Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
News tagged with: #big fish

Other news stories related to: "Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing"


Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
More news stories like this | All news stories tagged with: #book club #booker prize


A 'Jane the Virgin' writer shares the story 'Hollywood wasn't quite ready to tell'

Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
More news stories like this | All news stories tagged with: #memoir


Post-Roe, Publishers Scramble to Meet the Political Moment

Sales of books concerning reproductive rights began moving up when the draft opinion overturning Roe v. Wade was leaked in May, and publishers are now working to meet demand following the June 24 decision by the Supreme Court that ended a constitutional right to an abortion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #supreme court #political moment #meet demand


BuzzFeed News Names Karolina Waclawiak as Top Editor

Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times

[ The New York Times | 2022-06-16 21:14:16 UTC ]
More news stories like this | All news stories tagged with: #digital media #difficult moment #top editor


Harry Potter publisher Bloomsbury reports record sales amid reading boom

People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian

[ The Guardian | 2022-06-15 08:09:40 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #harry potter #covid restrictions #record year


Frankfurt’s Guest of Honor Spain Meets With Madrid’s Press

As many as 450 Spanish works may be published in translation by the October 19 to 23 run of Frankfurter Buchmesse this year. The post Frankfurt’s Guest of Honor Spain Meets With Madrid’s Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-14 14:54:56 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #post frankfurt


Here are the guest editors for the Best American Series 2022.

Do you like the Best American series? Of course you do! Each book in the annual series showcases of best short fiction and nonfiction in a given year, from short stories to essays, travel writing, to food writing. Each volume’s series editor selects notable works from hundreds of magazines,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 14:51:57 UTC ]
More news stories like this | All news stories tagged with: #short stories #food writing #travel writing #short fiction #american series #guest editors


James Patterson shares his formula for success. It’s pretty simple.

In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post

[ The Washington Post | 2022-06-06 11:00:41 UTC ]
More news stories like this | All news stories tagged with: #memoir #best-selling author #literary world #james patterson


Emi Ikkanda Named Executive Editor of Tiny Reparations

Ikkanda will join the Penguin Random House imprint as executive editor August 1. She will also acquire selectively for Dutton and Plume. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #tiny reparations


U.S. Book Show: Our 2022 PW Editors' Picks Panels and More

Did you miss the U.S. Book Show last week? Watch the Editors' Picks panels, along with the rest of our programming from the second annual U.S. Book Show, from now until the end of August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #picks panels #book show


‘Tragically ugly’ school textbook causes social media outcry in China

Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian

[ The Guardian | 2022-05-30 09:20:38 UTC ]
More news stories like this | All news stories tagged with: #education ministry


Ali Hazelwood shares romance books to read this summer

These 13 new romance books — one for each week of your Happily Ever After Summer — will replenish your serotonin reserves. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:00 UTC ]
More news stories like this |


R&L’s Religion Editor is Running at Full Speed

Rowman & Littlefield’s new senior executive religion editor Richard Brown discusses his plans for growing R&L’s frontlist, challenges in today’s religion publishing industry, and the need for books that “illuminate dark places of society and dark places of the soul.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishing #dark places #rowman littlefield #full speed


IPA, FEP, EIBF: Reports of Belarusian Publishers’ Detentions

The arrests in Minsk of two Belarusian publishing professionals sends a chill through the world book business. The post IPA, FEP, EIBF: Reports of Belarusian Publishers’ Detentions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-25 01:42:06 UTC ]
More news stories like this | All news stories tagged with: #world book #post ipa


Novelist Julie Myerson on sharing her children’s secrets: ‘I’ve got in so much trouble’

She was accused of ‘betraying motherhood’ when she was revealed as the author of the Guardian’s Living With Teenagers column. Will her novel about a child with addiction issues reopen old wounds?Few writers have published and been damned with quite the ferocity Julie Myerson was back in 2009 for... Continue reading at The Guardian

[ The Guardian | 2022-05-21 08:00:14 UTC ]
More news stories like this | All news stories tagged with: #memoir #family home #lost child


Roger Angell, editor, baseball writer at the New Yorker, dies at 101

As fiction editor, he helped mold the stories of generations of writers. As a sportswriter, he was enshrined in the writers’ wing of the National Baseball Hall of Fame. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 21:24:22 UTC ]
More news stories like this | All news stories tagged with: #fiction editor


Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | All news stories tagged with: #world war


Jenna Fischer and Angela Kinsey share their ‘Office’ memories

The self-proclaimed "Office BFFs" have a new book — and some thoughts on where Jim and Pam would be today. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 11:00:00 UTC ]
More news stories like this |


London Book Fair Director Andy Ventris Is Reported Leaving

Said to be stepping away from London Book Fair's producer RX, Andy Ventris saw only one iteration of the fair under his management. The post London Book Fair Director Andy Ventris Is Reported Leaving appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-18 17:34:07 UTC ]
More news stories like this | All news stories tagged with: #book fair #london book fair #andy ventris


Selma Blair shares stories of abuse and MS, but she doesn’t want pity

In her memoir “Mean Baby,” the “Hellboy” actress opens up about her childhood and career and how she has coped with a variety of challenges Continue reading at The Washington Post

[ The Washington Post | 2022-05-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir