Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Dixon Joins WaterBrook Multnomah as Executive Editor

Drew Dixon, whose 14 years of editorial experience includes roles at Lifeway Christian Resources, is joining WaterBrook Multnomah as executive editor, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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'USA Today' Pauses Bestseller List, Lays Off Presiding Editor

A spokesperson told the Associated Press that the list will go on "hiatus for the remainder of the year.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Wall Street Journal Names Emma Tucker as New Editor

News Corp said that Emma Tucker, a longtime editor in London, would replace Matt Murray, who has led the news organization for four years. Continue reading at The New York Times

[ The New York Times | 2022-12-12 22:10:23 UTC ]
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New Report Finds NYC Publishing, Bookselling Jobs Fell Between 2010 and 2020

In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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How Mastodon and federated services put social networks in the people’s hands

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[ PC World | 2022-11-30 11:45:00 UTC ]
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Make Yourself at Home: Meet the U.S. Team at Nosy Crow Inc.

The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
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Religion Pubs Reunite at ‘Rather Huge’ Annual Meeting

The annual meeting between the American Academy of Religion (AAR) and the Society of Biblical Literature (SBL) attracted 7,291 attendees to Denver, Colo. Nov. 19 to 22 in what some publishers are calling a return to normal post-Covid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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The Australian’s editor Chris Dore lost his job after attending News Corp event in California

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[ The Guardian | 2022-11-18 07:59:05 UTC ]
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Chris Dore resigns as editor-in-chief of the Australian blaming ‘personal health issues’

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[ The Guardian | 2022-11-16 07:28:50 UTC ]
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Sharjah Book Fair Closes With Reported 2.17 Million Visitors

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[ Publishing Perspectives | 2022-11-15 20:02:50 UTC ]
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These are the 10 Best Books of the Year, According to Amazon Book Editors

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[ Book Riot | 2022-11-15 14:00:00 UTC ]
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Boston Globe names first woman to serve as paper's editor

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[ ABC News | 2022-11-15 00:32:36 UTC ]
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Boston Globe Names NPR’s Nancy Barnes Its Next Editor

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[ The New York Times | 2022-11-14 23:27:38 UTC ]
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Meet the 2022 National Book Award Finalists

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[ Literrary Hub | 2022-11-09 09:53:33 UTC ]
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Meet Percival Everett: 5 novels that showcase the L.A. writer's enigmatic style

Author and USC professor Percival Everett joins the Los Angeles Times Book Club on Nov. 16 to discuss "Dr. No" at the Autry Museum. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-08 21:41:13 UTC ]
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Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

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[ The Guardian | 2022-11-08 07:13:45 UTC ]
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ABA Report Charts Damage Done to Retailers by Amazon's Expansion

A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

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[ Digiday | 2022-10-31 04:01:00 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

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[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Poetry and Social Class: Robert Pinsky on His Many Readings of Robert Lowell

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[ Literrary Hub | 2022-10-13 08:57:28 UTC ]
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