One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers' advertising plans. Then there's the Facebook executive who wrangles publishers into posting their content directly on the social network instead of trying to lure users back to their own sites. Meet the Media Mavens of 2015, a class more committed to reshaping media and marketing than any before -- sometimes by necessity, sometimes by the desire to shake things up before someone else does it first. Check out where they're headed and you'll see a new media world fast approaching.#mm-package-container {display: none; Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Media mogul was accompanied by Fox News’ Benjamin Hall, who was injured while covering the war, and Jerome Starkey from UK tabloid the SunThe Fox Corp chief executive, Lachlan Murdoch, has met with Volodymyr Zelenskiy in the Ukrainian capital in what Kyiv said was a “very important signal” of... Continue reading at The Guardian
[ The Guardian | 2023-11-21 01:11:04 UTC ]
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The inaugural rights center at Nairobi International Book Fair featured B2B meetings and an issue-driven panel discussion. The post Rights Edition: Discussion, Meetings in Nairobi’s New Trading Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-17 19:53:37 UTC ]
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Celebrated British author A.S. Byatt—a scholar and novelist whose 1990 novel, Possession, won the Booker Prize and brought her international renown—has died at the age of 87. A statement released this morning by her longtime UK publisher, Chatto & Windus, reports that Byatt “died peacefully... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-17 16:46:10 UTC ]
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With several National Book Awards finalists planning to call for a ceasefire in Gaza at tomorrow's ceremony, Zibby Media has withdrawn its sponsorship of the event over what CEO Zibby Owens called the "inappropriate conduct and collusion of its nominees." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek
[ AdWeek | 2023-11-09 16:29:51 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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The report, based on a “nationally representative” 2022 survey of some 2,075 Gen Z and Millennials, presents one of the most in-depth looks at how growing up in an increasingly digital environment has shaped the reading and media consumption behavior of younger Americans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-02 04:00:00 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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Dann McDorman, the executive producer of “The Beat With Ari Melber,” gave up writing fiction in his 20s. Now, he’s publishing his first novel at age 47. Continue reading at The New York Times
[ The New York Times | 2023-10-24 09:02:04 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Jon Favreau, Jon Lovett, and Tommy Vietor, who host the popular politics podcast 'Pod Save America,' will publish their debut book with their Zando imprint, Crooked Media Reads, next June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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The German publishers association is organizing a Frankfurt Book Fair event to discuss reduced books and literature coverage across the country's news media. The post At Frankfurt: Demand for More Books and Cultural Media Coverage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-03 23:29:59 UTC ]
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Business secretary privately met media mogul in apparent breach of ministerial code of conductKemi Badenoch failed to declare a meeting that she held with Rupert Murdoch days after she was appointed to the cabinet – in a breach of transparency rules.The business and trade secretary reacted... Continue reading at The Guardian
[ The Guardian | 2023-10-02 19:19:20 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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The Olivier award-winning actor, whose major film roles included Albus Dumbledore in the Harry Potter series, has died• ‘An actor who let his heart and soul crack open’: David Jays on Michael Gambon• A life in pictures – gallerySir Michael Gambon, whose extraordinary acting career took him from... Continue reading at The Guardian
[ The Guardian | 2023-09-28 11:39:05 UTC ]
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