Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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With only the adult fiction category posting gains, unit sales of print books fell 6.4% in the week ended May 21, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-28 04:00:00 UTC ]
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Sales of adult trade books fell slightly in the first quarter of 2022 from the comparable period in 2021, but children's sales increased 10.2% at publishers that report to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times
[ The New York Times | 2022-05-26 09:00:14 UTC ]
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The spring sales trend of weekly declines of about 6% continued last week, with unit sales of print books dropping 6.4% compared to the week ended May 22, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-26 04:00:00 UTC ]
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The Raven Bookstore in Lawrence, Kans., was named 'PW' Bookstore of the Year in a virtual awards ceremony held during the U.S. Book Show. Commission rep Kurtis Lowe of Book Travelers West is 'PW' Sales Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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In very 1984 news, Belarus has banned the sale of 1984. Belarusian weekly newspaper, Nasha Niva, reported that security forces detained Andrei Yanushkevich, publisher and bookstore owner, and confiscated 200 books, with a focus on 1984. Nasha Niva also reported that they had obtained a copy of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-20 14:23:20 UTC ]
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Since the end of the Easter shopping season, unit sales of print books have followed a fairly regular weekly path, falling by roughly 6% compared to a year ago. That was the result again last week when sales dropped 6.9% from the week ended May 15, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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March bookstore sales increased 12.5% over a year ago, contributing to a 16% gain in the first quarter of 2022 over the comparable period in 2021. The $1.99 billion in 2022 first quarter sales, however, was 2.5% below the first period of 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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Sales of children’s/YA books rose 24.2% in February over a year ago, while adult trade book sales increased 7%, according AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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While arguing against intolerance, Azar Nafisi draws parallels between literary dystopias and contemporary America. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 12:00:16 UTC ]
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With sales declining in every category, overall unit sales of print books dropped 12.6% in the week ended Apr. 23, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Silvia Matute, president of Penguin Random House Grupo Editorial’s U.S. division, discusses the company’s growth and the Spanish-language book market in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Print unit sales were down in every category last week compared to the week ended April 24, 2021, at outlets that report to NPD BookScan, resulting in an overall decline of 12.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Satz, who headed sales at Bantam in the 1960s and 1970s under Oscar Dystel, died on April 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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From April 25 to May 1, Libro.fm has a selection of audiobooks on sale for $5 each. Continue reading at Book Riot
[ Book Riot | 2022-04-25 15:56:05 UTC ]
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A huge spike in demand for children’s books in the lead-up to Easter resulted in a 16.8% increase in unit sales of print books in the week ended Apr. 16, 2022, over the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
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