Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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Unit sales of print books fell about 5% in the week ended June 18, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Despite a good sales increase for adult fiction titles, unit sales of print books fell 5% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Series like “Batman: The Long Halloween” influenced big-screen images of the hero, while “Superman for All Seasons” was another fan favorite. Continue reading at The New York Times
[ The New York Times | 2022-06-18 01:12:50 UTC ]
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More declines in the nonfiction categories led to a 5.3% drop in unit sales of print books overall in the week ended June 11, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Bookstore sales posted a solid increase in April over 2021, rising 31.6%, to $633 million, from $481 million a year ago. For the first four months of 2022, bookstore sales increased 19.4% over the comparable period in 2021, rising to $2.62 billion, from $2.19 billion in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Unit sales of print books fell 5.3% last week from the comparable week in 2021 at outlets that report to NPD BookScan. The drop was the smallest decline in about two months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Wiley overcame a decline in its education publishing segment to post a 7% increase in revenue for the fiscal year ended April 30, 2022 and a 18% increase in operating income. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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A recent report from NPD BookScan found that U.S. print book sales of LGBTQ fiction reached nearly 5 million units in 2021, doubling 2020 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Extremely long wait times being experienced by arriving and departing passengers at Toronto Pearson Airport are likely to continue until Labour Day, a former Air Canada executive said Wednesday. Continue reading at CBC
[ CBC | 2022-06-08 17:55:58 UTC ]
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Audiobook sales are up for the tenth straight year. Here are the results from a few studies detailing audiobook listener habits. Continue reading at Book Riot
[ Book Riot | 2022-06-08 17:45:20 UTC ]
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Here are some of the most popular YA fantasy novels you can grab now for under $5! Continue reading at Book Riot
[ Book Riot | 2022-06-08 14:20:51 UTC ]
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Driven by an increase in its physical stores, sales at Indigo Books & Music increased 17.4% in the fiscal year ended April 2, 2022, over fiscal 2021, rising to C$1.06 billion. Canada’s largest bookstore chain had an operating profit of C$29 million, compared to a loss of C$31.9 million in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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More than 20 popular LGBTQ YA ebooks are on sale for under $5 on Amazon right now. Grab these deals while they last! Continue reading at Book Riot
[ Book Riot | 2022-06-07 15:52:23 UTC ]
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With declines in all categories, unit sales of print books fell 9.3% in the week ended May 28, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Amazon said Thursday it will shut down its digital Kindle bookstores in China and stop selling the device to retailers in the country Continue reading at ABC News
[ ABC News | 2022-06-02 17:45:04 UTC ]
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With sales down in all categories, unit sales of print books fell 9.3% last week compared to the week ended May 29, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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