Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
News tagged with:
#ad campaign
With declines in all categories but adult fiction, unit sales of print books were down 8.8% in the week ended Feb. 11, 2023, from the comparable week in 2022, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#early february
#adult fiction
#print books
With sales falling in all but the adult fiction category, unit sales of print books had their worst week in 2023, falling 8.8% last week from a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
With all of its operating groups reporting sales gains, revenue and profits hit record levels in 2022 at Simon & Schuster. CEO Jonathan Karp called the year "stratospheric." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Bookstore sales finished just under $9 billion in 2022, 6.2% higher than 2021 and 0.7% above 2019, the last year bookstores had a normal sales pattern before business was disrupted by the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore sales
With a full year of sales from its purchase of Workman Publishing in its pockets, Hachette Book Group saw revenue rise over 2021, but higher costs dropped profits. Results at HBG parent, Lagardère Publishing, followed a similar pattern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#full year
#workman publishing
#revenue rise
#lagardre publishing
#lagardère
According to Bookstat, a service that collects online sales data in real time from Amazon, Apple, and Barnes & Noble across the e-book, digital audiobook, and print book formats, total online sales of those formats rose 5.6% in 2022, to $12.13 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#real time
#barnes noble
#print book
Paramount executives have made no secret of their intention to sell Simon & Schuster following the failed sale to Penguin Random House. A new story published by Reuters confirms that Paramount is working with a financial advisor and looking to sell the publisher for between $2.0 billion and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#story published
#financial advisor
Months after a federal court ruling blocked the Penguin Random House deal, the publisher Simon & Schuster is once again up for sale. Continue reading at Book Riot
[ Book Riot | 2023-02-14 17:17:54 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#penguin random house
Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#$7 million
#media landscape
#digital media
Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing categories
#trade segments
#print sales
Unit sales of print books fell 2.1% in the week ended February 4, compared to the similar week last year, as Colleen Hoover–driven gains in adult fiction were offset by declines elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#early february
#colleen hoover
#adult fiction
Unit sales of print books fell 2.1% last week from the comparable week in 2022. Declines in the juvenile categories and a dip in sales in adult nonfiction offset a 3.5% increase in adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#juvenile categories
#5% increase
#adult fiction
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#told adweek
#publisher announced
The Parable Group’s annual 'State of Christian Retailing' report found that sales for Christian bookstores decreased 2.4% from 2021 to 2022. Nevertheless, retailers in the category remain encouraged about sales in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#parable group
#report found
IndieBound.org, the ABA's consumer-facing online bookselling and marketing platform, will switch to using Bookshop.org links to handle sales and fulfillment beginning March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#handle sales
#marketing platform
Even if you won't be watching the Super Bowl, you can still take advantage of the sales brands are running on home theater equipment ahead of the game. Sonos, which rarely offers discounts, just announced deals on some of their soundbars and smart speakers. TVs from Samsung are on sale too. This... Continue reading at Engadget
[ Engadget | 2023-02-03 17:15:02 UTC ]
More news stories like this | News stories tagged with:
#quest pro
#buying advice
#$100 cheaper
#usual $100
#follow @engadgetdeals
#kindle
Revenue rose at Amazon in 2022 over 2021, but profits declined, with sales in the company's online business falling for the fourth time in five quarters. The company plans to cut 18,000 jobs worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#company plans
#fourth time
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
With sales of Prince Harry’s 'Spare' slowing, unit sales of print books fell 4.2% last week compared to the week ended January 29, 2022 at outlets that report to NPD BookScan. The decline put an end to a two-week sales rally spurred by 'Spare.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#week compared
#prince harry
#decline put
Hot on the heels of the American Library Association's award announcements, the Society of Children's Book Writers and Illustrators' Impact and Legacy Fund announced the recipients of two awards this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book writers
#children's book