Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at Medium.That means Mr. Purzycki will essentially build Medium's nascent advertising business.Medium, which lets anyone publish to the site, has hired journalists to curate sections on various topics -- including sports, tech and design -- which it calls publications. But Medium has mostly left brand partnerships to Nativ.ly, a company that pairs brands with startups. Nativ.ly helped land Medium's first ad campaign last summer in the form of a sponsored section for BMW. In December, the site rolled out a similar section for Marriott International. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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Amazon's cost-cutting efforts led to higher earnings in the first quarter, but its online revenue was flat compared to the first quarter of 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Collective Book Studio founder and publisher Angela Engel urges the book community to stand firm against homophobia and transphobia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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Declines in adult nonfiction and both juvenile categories offset gains in the adult fiction and young adult categories, leading to a 3.4% decline in unit sales of print books last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
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Barnes & Noble is taking 25% off certain pre-order books, ebooks, and audiobooks. Here's a taste of what's available, plus more information. Continue reading at Book Riot
[ Book Riot | 2023-04-26 16:50:30 UTC ]
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BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian
[ The Guardian | 2023-04-26 03:36:53 UTC ]
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Thousands of audiobooks are on sale at Libro.FM this week in honor of Independent Bookstore Day - stock up! Continue reading at Book Riot
[ Book Riot | 2023-04-25 18:33:57 UTC ]
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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results. Continue reading at Media Week
[ Media Week | 2023-04-21 14:23:32 UTC ]
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As the booming category shifts to a slower burn, manga publishers and retailers are looking toward digital innovations and global models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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With Easter falling one week later than in 2022, unit sales or print books tumbled 27% last week. Sales in all categories were down. Year-to-date sales through April 15, 2023, were 1.9% behind the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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HBG CEO Michael Pietsch attributed the 11% decline to a strong first quarter in 2022, plus “a generally softer market, especially for hardcovers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
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Higher costs and lower sales led to disappointing results at three of the four largest trade publishers last year, reviving an old publishing mantra. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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For the second month in a row, bookstore sales posted large gains over 2022. According to preliminary figures from the U.S. Census Bureau, February bookstore sales increased 10.7% over last year, rising to $609 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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Rick Wolff, who published dozens of bestselling books as a business editor for Warner Books, Hachette Book Group, and Houghton Mifflin Harcourt, died April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek
[ AdWeek | 2023-04-10 20:00:00 UTC ]
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