Media Decoder: Is the iPad Just a New Way to Give Away Magazines?

American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at 'The New York Times'

[ The New York Times | 2011-05-11 00:00:00 UTC ]
News tagged with: #media decoder #american publishers #sell advertising

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Books in the Media: Lafarge's debut hailed as 'brilliantly unsettling'

Daisy Lafarge's Paul (Granta) came out on top as this week's most reviewed title, picking up mentions in the Guardian, Observer, Evening Standard, i, Irish Times, Scotsman, Independent, Telegraph and The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2021-08-23 05:08:13 UTC ]
More news stories like this | News stories tagged with: #daisy lafarge #evening standard #irish times

‘Swan Dive’ gives voice to every suspicion you may harbor about professional ballet

Georgina Pazcoguin’s biting memoir is full of melodrama. It also has an important message. Continue reading at The Washington Post

[ The Washington Post | 2021-08-19 12:00:00 UTC ]
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‘Harder than I expected’: Confessions of a media employee on their experience returning to the office

A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday

[ Digiday | 2021-08-16 04:01:00 UTC ]
More news stories like this | News stories tagged with: #office appeared #media employee #senior editor #digital publisher

Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek

[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Children’s book and illustration magazine Scoop closes

Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #subscription side #tom harty #earnings call #core subscribers #shared stories #tech providers #niemeier prefers #limit contracts #custom publications #geographic regions #light customization #increasing productivity #multiple channels #magazine publisher

How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #improve profits

Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
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Simone Biles, Naomi Osaka, and the media’s coverage of mental health in sports

Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
More news stories like this | News stories tagged with: #white house #communicate directly #seek permission #radio station #planned parenthood #push notification #news stories #news websites #digital publishers

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

Northern Writers' Awards gives £47k worth of prizes to 27 writers

Twenty-seven writers have been recognised at this year's annual Northern Writers’ Awards, sharing the £47,000 prize fund to enable their new writing in progress, across forms including prose, poetry and television. Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 14:11:07 UTC ]
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Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media

Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-07-08 04:01:00 UTC ]
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Books in the Media: Kellaway goes straight to top of the class

This week, it was Lucy Kellaway's memoir Re-educated (Ebury) that caught the critics' attention, picking up mentions in the Observer, the Times, the Telegraph, the Daily Mail and The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2021-07-05 06:34:13 UTC ]
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Meet the BookTokers giving backlist titles a shot in the arm through the pandemic

The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | News stories tagged with: #book sales #backlist titles

Binc Gives $1.1 Million to Bookstores, Comic Shops

The Book Industry Charitable Foundation has announced that its Survive to Thrive grant program will award a total of $1.1 million to 115 bookstores and comic shops: 99 stores will receive $10,000 and 16 will receive $7,500. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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Books in the Media: Galgut's latest promises to be 'one of the best novels of the year'

Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller

[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Davis extols virtues of cross-media agenting as Ki enters second decade

How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought... Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 18:15:49 UTC ]
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Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age

[ Advertising Age | 2021-06-17 15:00:06 UTC ]
More news stories like this | News stories tagged with: #nielsen

Books in the Media: Meghan, Duchess of Sussex sits comfortably in critic's picks

Last week, Meghan, Duchess of Sussex published her first children's book The Bench with Penguin Random House Children's. It picked up reviews from the Evening Standard, the Irish Times, the Telegraph, the Independent and the New York Times, making it one of the most reviewed new titles. Continue reading at The Bookseller

[ The Bookseller | 2021-06-13 20:19:26 UTC ]
More news stories like this | News stories tagged with: #theevening standard #theirish times #random house