Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-06 04:01:00 UTC ]
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Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Amazon takes a company's ebooks out of stores after disagreement

When the Independent Publishers Group couldn't come to terms with Amazon, the bookselling giant took 5,000 IPG titles out of their Kindle ebook store. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-02-23 00:00:00 UTC ]
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So, Who’s Buying Cookbooks?

According to Bowker, it’s largely folks between the ages of 30 and 44, and with a household income of between $50,000 and $75,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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Stephen King to release audio digital story

Hodder & Stoughton will publish an original audio digital short story by bestselling author... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Four Communications buys majority stake in Colman Getty

Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest figures #audit bureau #digital era

Collins buys Tutu book

Collins has bought a book about forgiveness co-authored by South African churchman Desmond Tutu... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-day conference #digital era #contentious issues

Media Decoder Blog: HarperCollins Is Said to Acquire Rights to Amanda Knox Memoir

Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times

[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Media Decoder Blog: Release Date Moved Up for Shadid Book

The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times

[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Publishers need to expand digital backlist, says Bilbary founder

Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Bluff Media Sold to Churchill Downs Inc.

Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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All 30 McClatchy Properties Choose Digital Technology for Circulation

Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI&trade;) to implement DTI Circulati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Atlantic buys history of Taiping Rebellion

Orlando Whitfield, assistant editor at Atlantic Books, has acquired Autumn in the Heavenly... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Free digital Joy of Sex from Octopus

Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller

[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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S&S buys two more from Benjamin Wood

Simon & Schuster has signed another two as-yet-untitled novels by The Bellwether Revivals... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Building Buzz with Social Media

These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Viking buys popular science sun study

Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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