Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Book Publishing Startups in the U.S. 2022

A new report charts how more than 1,300 ventures have performed over the past 15 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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How to Use the 'PW' Book Publishing Startups Database

Instructions for using the online spreadsheet that accompanies our Book Publishing Startups in the U.S. 2022 report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Hitting the Books: AI could help shrink America's gender wage gap

Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget

[ Engadget | 2022-10-30 14:30:31 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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Winnipeg-bound passengers given mats, left to sleep on floor at Toronto Pearson airport

After several flight delays, passengers flying out of Toronto's Pearson airport were made to sleep on the floor when their flights to Winnipeg were finally cancelled around midnight on Sunday morning.  Continue reading at CBC

[ CBC | 2022-08-08 12:16:55 UTC ]
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Dollars, Cents, and Being Left With the Bill: Jillian Medoff on Breaking Up With Her Literary Agent

In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
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How decades of greed and bad choices left us vulnerable to a pandemic

Covid-19 deaths are a symptom of many other social ills, including inequality, federalism and factory farms, John Ehrenreich argues. Continue reading at The Washington Post

[ The Washington Post | 2022-07-29 12:00:40 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian

[ The Guardian | 2022-06-24 05:01:07 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Why this book startup is taking a page from Glossier and Allbirds

Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work. Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish,... Continue reading at Fast Company

[ Fast Company | 2022-06-14 09:00:06 UTC ]
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Hunter Biden’s ex opens up about why she stayed — and why she left

Kathleen Buhle’s memoir, "If We Break," reveals the details of a marriage the author once called "special." Continue reading at The Washington Post

[ The Washington Post | 2022-06-14 04:00:00 UTC ]
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20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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Wireless electricity for the masses could become a reality thanks to Kiwi startup

Power beaming sounds like science fiction - but one day it may be as common as receiving a text. Continue reading at Stuff

[ Stuff | 2022-05-28 02:26:01 UTC ]
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Steve Paul and Henry Schvey on How Evan S. Connell and Tennessee Williams Never Really Left Missouri

Journalist and biographer Steve Paul and writer and Washington University professor Henry Schvey join host Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, to discuss their books on novelist Evan S. Connell and Tennessee Williams, respectively. Each of the old masters... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-19 08:51:27 UTC ]
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