As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times
[ The New York Times | 2024-01-04 10:01:46 UTC ]
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Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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The British Library’s head of digital publications on the urgency of preserving digital stories, from smartphone apps to interactive web narrativesGiulia Carla Rossi collects the fragile artefacts of our increasingly transient publishing world. She is a curator of digital publications at the... Continue reading at The Guardian
[ The Guardian | 2023-11-18 13:00:21 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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