Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told Adweek that the company is looking to use the money to build out its data scientist and engineering talent pool and invest in premium programmatic and ad buying technologies. Programmatic is an increasingly lucrative business for Martini. In 2014, Brand predicted, more than half of the company's revenue will be generated via programmatic channels. This year that figure is about 30 percent, he said. As the company's name might suggest, Martini Media is focused on reaching moneyed audiences. The company's publishing partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon. In line with that high worth audience, Brand also said that tablets are an area of growth for the ad net. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response]." Leading the company's latest investment round was Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank, per Martini Media. Continue reading at 'AdWeek'
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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In 2021, a new report indicates, Italians carried out an average 322,000 acts of book piracy per day, a major challenge for publishing. The post Italian Publishers: Book Piracy Cost €771 Million in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 18:58:02 UTC ]
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Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
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This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-24 04:01:00 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian
[ The Guardian | 2022-03-20 09:00:52 UTC ]
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Tessa Bailey lands at #3 on our trade paperback list with her latest rom-com, 'Hook, Line, and Sinker." Plus V.E. Schwab's YA fantasy novel 'Gallant' is #2 on our children's fiction list, and a trio of March book club picks claim their spots on our hardcover fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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The books we love coming out this week include new titles by Melissa Febos, Alex Segura, and John Scalzio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Cormac McCarthy sells two to Knopf, Simon & Schuster buys an essay collection from Bob Dylan, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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In March 2016, years of legal wrangling over the DOJ’s e-book price-fixing suit against Apple and five publishers ended when the Supreme Court declined to hear Apple’s appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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The Rebel Girls brand has raised $13 million, and has announced new additions to its board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
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New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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The pop icon has landed a massive publishing deal for a memoir, which will explore her legendary music career and her relationship with her family. Continue reading at HuffPost
[ HuffPost | 2022-02-21 21:59:46 UTC ]
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In the wake of the end of Britney Spears's 13 year long conservatorship, she is writing her own tell-all memoir. Continue reading at Book Riot
[ Book Riot | 2022-02-21 19:29:55 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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Charmaine Craig sells a novel to Grove Atlantic, Threshold Editions buys a memoir from Kellyanne Conway, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The books we love coming out this week include new titles by Daniel Pyne, Gal Beckerman, and Maja Lunde. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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Nobel laureate Olga Tokarczuk lands at #15 on our hardcover fiction list with 'The Books of Jacob,' translated by Jennifer Croft. Plus 'I Must Betray You,' the latest YA historical novel by Ruta Sepetys, is #10 on our children's fiction list, and a pair of celeb book club picks make their debuts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
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