Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told Adweek that the company is looking to use the money to build out its data scientist and engineering talent pool and invest in premium programmatic and ad buying technologies. Programmatic is an increasingly lucrative business for Martini. In 2014, Brand predicted, more than half of the company's revenue will be generated via programmatic channels. This year that figure is about 30 percent, he said. As the company's name might suggest, Martini Media is focused on reaching moneyed audiences. The company's publishing partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon. In line with that high worth audience, Brand also said that tablets are an area of growth for the ad net. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response]." Leading the company's latest investment round was Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank, per Martini Media. Continue reading at 'AdWeek'
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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Today’s edition of Mystery Daily Deals is sponsored by the audiobook edition of Murder at Black Oaks by Phillip Margolin`the audiobook edition of Murder at Black Oaks by Phillip... Continue reading at Book Riot
[ Book Riot | 2022-11-14 15:11:26 UTC ]
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New book club picks include Katy Hays's debut novel, 'The Cloisters,' and a 10th anniversary edition of Cheryl Strayed's 'Tiny Beautiful Things.' Plus Matthew Perry and Bono release memoirs, and Boby Dylan and Quentin Tarantino contemplate the greats in their respective fields. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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The books we love coming out this week include new titles by Steve Martin, Kennedy Ryan, and Emma Smith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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Read your way into the best Japanese historical fiction, ranging from novels to manga and historical fiction about Japanese Americans. Continue reading at Book Riot
[ Book Riot | 2022-10-28 10:35:00 UTC ]
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After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek
[ AdWeek | 2022-10-21 10:00:00 UTC ]
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This week's book censorship news, plus a look at US public libraries declaring themselves upholders of the First Amendment Rights of all. Continue reading at Book Riot
[ Book Riot | 2022-10-14 10:40:00 UTC ]
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Nagamatsu, Bell, and Batuman continue once again top our bestseller list this month. The post The Millions Top Ten: September 2022 appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2022-10-14 09:54:43 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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In "Lucy by the Sea," Lucy Barton returns, this time riding out the pandemic’s early wave with her ex-husband in Maine. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:00 UTC ]
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With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post
[ The Washington Post | 2022-09-14 21:41:17 UTC ]
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Today’s edition of kids' book deals is sponsored by Sourcebooks Young Readers `Sourcebooks Young... Continue reading at Book Riot
[ Book Riot | 2022-09-14 14:15:17 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Aundi Kolber, a therapist specializing in trauma, is reexamining inner strength in a new book from Tyndale Refresh; Broadleaf takes a multi-media project by director and photographer Kim Watson; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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