Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Tokyopop Marks 25 Years: CEO Stu Levy Looks Back and Ahead

Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #manga


Mix It Up: 20 Must-Read, Genre-Blending Historical Fiction Books

Twist and shout: Get ready to treat yourself and mix it up with these 20 must-read genre-blending historical fiction books, including Mistress of the Art of Death by Ariana Franklin! Continue reading at Book Riot

[ Book Riot | 2022-05-12 10:40:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


How Media Buyers Are Bouncing Back 

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this | News stories tagged with: #media buyers #bouncing back #nielsen


Free Comic Book Day is Back!

Free Comic Book Day is back!! Before you head to your local comic book store, check out our faves and remember to support your local. Continue reading at Book Riot

[ Book Riot | 2022-05-06 10:31:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen


Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
More news stories like this | News stories tagged with: #university presses #academic publishing


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
More news stories like this | News stories tagged with: #pride displays #public library #book club


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market


Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
More news stories like this | News stories tagged with: #digital artists #adaptive sync #4k resolution #digital content


Frank Martin obituary

Guardian photographer who captured most of the main events and notable people from the early 1960s to the late 90sThe photographer Frank Martin, who has died aged 89, was on the staff of the Guardian from 1964 to 1997, creating an extensive body of work that covered news, arts, fashion, politics... Continue reading at The Guardian

[ The Guardian | 2022-04-13 16:01:26 UTC ]
More news stories like this | News stories tagged with: #early 1960s #mark rylance #david hockney #jimmy carter #norman mailer #rolling stones #novelists


France’s Scientific Publishers Back an ‘Open Science’ Report

The primary French publishing association, SNE, hails a new report on open access and science. The post France’s Scientific Publishers Back an ‘Open Science’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-08 22:44:08 UTC ]
More news stories like this | News stories tagged with: #post france #open access #french publishing


The TLA Annual Conference is Back

The Texas Library Association Annual Conference is back in person this year, set for April 25–28 under a conference theme of “Recover, Rebalance, Reconnect.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library association


Colin Kaepernick talks about his new venture: Children’s book author

The activist-quarterback discusses the defining moment that sparked his new children’s book, ‘I Color Myself Different.' Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #book author #defining moment #children’s book


A Son Looks Back on Life With an Irascible and Beloved Mother

“Tasha” is Brian Morton’s memoir of his complicated relationship with the woman who raised him. Continue reading at The New York Times

[ The New York Times | 2022-04-05 09:00:06 UTC ]
More news stories like this | News stories tagged with: #complicated relationship #memoir


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books