Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


NLT and PRH form alliance to address lack of primary school library investment

The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 10:42:55 UTC ]
More news stories like this | News stories tagged with: #libraries


Greenlight Bookstore Co-Owner Rebecca Fitting Steps Back

Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca fitting #greenlight bookstore #bookstore


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


HQ snaps up book on pain management by Davies

HQ has snapped up "an accessible and practical" book on pain management by osteopath, coach and massage therapist James Davies. Continue reading at The Bookseller

[ The Bookseller | 2021-10-23 07:33:42 UTC ]
More news stories like this | News stories tagged with: #hq snaps


France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
More news stories like this | News stories tagged with: #content shared #licensing agreement #tech companies #regional newspapers #publishing partners


How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #streaming service #digital content


Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit


GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Mango, White Star Enter Copublishing Venture

Mango Publishing Group and the Italian children's and illustrated books publisher White Star have entered a publishing agreement in which Mango will acquire exclusive rights to publish certain White Star books in English, while White Star will acquire identical rights to to translate and sell a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #italian children #publishing agreement #books publisher


Trellis Literary Management Launches

Agents Michelle Brower, Stephanie Delman, and Allison Hunter have announced the launch and begun hiring a team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comic con


Sprei joins Penguin Ventures as commercial director

Penguin Random House Children’s has appointed David Sprei to the new role of commercial director for Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 17:43:56 UTC ]
More news stories like this | News stories tagged with: #commercial director #penguin ventures #penguin random house


Martin made BIC Green Supply Chain Committee chair

Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 09:51:00 UTC ]
More news stories like this | News stories tagged with: #rachel martin #book industry


Martin J. Sherwin, whose Oppenheimer biography won a Pulitzer, dies at 84

He partnered with Kai Bird to publish “American Prometheus,” one of three books he wrote on the Cold War and nuclear weapons. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 14:44:29 UTC ]
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ABA Invests $3M In IndieCommerce, Updates Policies

In a letter to members of the American Booksellers Association, Bradley Graham, president of the ABA board, explained several updates the organization has made to its Ends Policies, announced a $3 million investment in IndieCommerce, and outlined other priorities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bradley graham #aba board


Saturday is Love your Bookshop Day. 5 reasons why readers keep coming back to independent book stores

We interviewed booksellers about their experience of the pandemic and their customers. Continue reading at The Conversation

[ The Conversation | 2021-10-07 05:14:45 UTC ]
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Inkitt wins $59m in funding and big-name backing

Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 12:10:03 UTC ]
More news stories like this | News stories tagged with: #sights set


The Brooklyn Book Festival Comes Back

On a warm and sunny Sunday outside Borough Hall in Downtown Brooklyn, this year's Brooklyn Book Festival—back in person after a one-year hiatus due to the pandemic—returned to the borough and to the delight of publishers and the reading public alike. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-04 04:00:00 UTC ]
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Frankfurt looks to bounce back in person

While exhibitor and visitor numbers are expected to be well down on pre-pandemic figures, a number of trade professionals have indicated to The Bookseller that they will return to the Frankfurt Book Fair. But what will the new hybrid fair look like? Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:11:26 UTC ]
More news stories like this | News stories tagged with: #bounce back #visitor numbers #trade professionals #bookseller