Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
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Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing


BEA 2014: Martin Short: Coming Up Tall

Martin Short has done just about everything a star can do: television, movies, the Broadway stage, and lots and lots of talk show appearances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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BuzzFeed Changes Labels on Promoted Content

BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek

[ AdWeek | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #readers don #managing partner #people don


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Pat O’Brien: Back After All That

Even though this is the first time Pat O’Brien has attended BEA, he’s not intimidated at the prospect of being surrounded by booksellers he’s never met before to talk about the highs and lows of his 35-year career as a sportscaster for radio and television and a celebrity journalist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Clients’ Needs First at Zenhancer

Having its start in the financial typesetting segment has given RS TechnoMedia, called Zenhancer Technologies in the U.S., plenty of experience in projects with very short turnaround time and zero-error margin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Firecrackers Are Back

The Council of Literary Magazines and Presses has teamed up with the American Booksellers Association to revive the Firecracker Awards, which were last given in 2002. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary magazines


Houghton Mifflin Harcourt acquires Cockeysville-based children's website

The publisher of the "Curious George" children's books expanded its presence in the fast-growing early-childhood education market with the acquisition of Cockeysville-based children's learning website Curiosityville. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-05-24 00:00:00 UTC ]
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New management structure for PLR

A new management structure has been installed at the Public Lending Right (PLR) office, following... Continue reading at The Bookseller

[ The Bookseller | 2014-05-22 00:00:00 UTC ]
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St. Martin’s, Swagbucks Launch Read Channel

St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Food and Tech Startup Investments Pay Off for HCP

Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing efforts #co-working space


Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Quebec's publishing scene taking the written word back to France

The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian

[ The Guardian | 2014-05-13 00:00:00 UTC ]
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Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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LearningMate’s Analytics Project For Arizona: Digital Solutions in India 2014

With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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ReaderLink Buys Some HDA Book Assets

ReaderLink Distribution Services has acquired book assets from HDA that will allow the company to take over book distribution to the Menard’s and Bed, Bath & Beyond chains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Good Enterprises Asset Sale Approved

The trustee overseeing the Chapter 7 proceedings of Good Enterprises has approved the sale of the publisher’s assets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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