Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

‘True Grit’ is a modern classic, but it’s not the only great work by Charles Portis

I binge-read Portis’s books — “Norwood,” “The Dog of the South” and more. They offered just the lift I needed. Continue reading at The Washington Post

[ The Washington Post | 2021-11-24 12:00:00 UTC ]
More news stories like this | News stories tagged with: #true grit #modern classic #charles portis

Hay and Women's Prize win Culture Recovery Fund cash

The Hay Festival and the Women's Prize are some of the literature organisations to have benefitted from the latest round of the government’s Culture Recovery Fund administered through Arts Council England.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 05:55:21 UTC ]
More news stories like this | News stories tagged with: #hay festival #literature organisations #latest round

'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book

LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021

The 2021 Digiday Technology Awards recognize the companies advancing the digital media industry by fostering tech-focused innovation over the past year, powering relevant and personalized advertising. The post LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021... Continue reading at Digiday

[ Digiday | 2021-11-18 19:45:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | News stories tagged with: #secure future #open market #raising funds #independent bookshop

Princeton University Press moves to North Oxford

Princeton University Press’ European office has moved from the town of Woodstock, Oxfordshire, to Banbury Road in North Oxford.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 16:02:28 UTC ]
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Sutton appointed chief exec at STM

The International Association for Scientific, Technical and Medical Publishers (STM) has appointed Dr Caroline Sutton as the organisation’s new chief executive officer. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 04:56:03 UTC ]
More news stories like this | News stories tagged with: #international association

How the self-serving attitudes of the 9.9 percent perpetuate inequality

Matthew Stewart examines the behaviors and beliefs of the elite, beyond the 1 percent. Continue reading at The Washington Post

[ The Washington Post | 2021-11-12 13:00:00 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #abrams books #bloomsbury publishing #candlewick press #chronicle books #bloomsbury

Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | News stories tagged with: #macmillan

“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | News stories tagged with: #marlowe granados #happy hour #verso books #main gripe #publishing world #verso

Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | News stories tagged with: #psychological thriller

Andrew Bolt says Alan Jones’ poetic departure not cancel culture as Sky finds ‘room for Piers Morgan’ | Weekly beast

Former shock jock Jones tells fans to find him on Facebook as he departs TV. Plus: Seven’s costly Cleo Smith case blunderWhen News Corp unveiled plans for Piers Morgan to headline an international prime time talk show we flippantly said “Move over Andrew Bolt, Alan Jones and Peta Credlin – there... Continue reading at The Guardian

[ The Guardian | 2021-11-05 01:29:20 UTC ]
More news stories like this | News stories tagged with: #andrew bolt #alan jones #cancel culture #piers morgan #weekly beast #peta credlin #conservative loudmouth #news corp

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

Mitch Albom serves up another helping of superficial spirituality

“The Stranger in the Lifeboat” is treacly metaphysical fiction sketched in cartoon colors. Continue reading at The Washington Post

[ The Washington Post | 2021-11-01 10:00:00 UTC ]
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Steven Pinker argues that critical thinking leads to progress in ‘Rationality’

In his latest book “Rationality,” cognitive scientist Steven Pinker extols the power of critical thinking to propel society forward. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-10-28 19:20:41 UTC ]
More news stories like this | News stories tagged with: #critical thinking

‘Star Trek: Prodigy’ centers technology by focusing on those who don’t have it

This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget

[ Engadget | 2021-10-28 07:00:33 UTC ]
More news stories like this | News stories tagged with: #bad guy #lower decks #small screen #real star #comic con

Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen