Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | News stories tagged with: #post bookwire #audiobook market #audiobook

Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann

New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles #forthcoming adult #young adult #american society #diverse communities

The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #laguna beach #latest updatesget #free app #top executives #news corp

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

Boston Globe names first woman to serve as paper's editor

The Boston Globe named Nancy Barnes as its next editor Monday, elevating a woman to serve in the top job for the first time in the newspaper’s 150-year history Continue reading at ABC News

[ ABC News | 2022-11-15 00:32:36 UTC ]
More news stories like this | News stories tagged with: #top job

Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
More news stories like this | News stories tagged with: #honor appeared #book fair #bologna children #children's book #bologna book

Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book

NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #bookscan data #bookscan #book market

AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | News stories tagged with: #post aap #american publishers #book market

Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
More news stories like this | News stories tagged with: #book fair

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
More news stories like this | News stories tagged with: #world book

Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
More news stories like this | News stories tagged with: #frankfurt week #educational publishing #book market

Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming

The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #zayed book

Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher

Springer Nature Releases Its First ‘Annual Progress Report’

Successes cited by Springer Nature include 'Downloads per article more than doubling from 2017 to 2020 to 902 downloads per article.' The post Springer Nature Releases Its First ‘Annual Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-06 23:29:15 UTC ]
More news stories like this | News stories tagged with: #springer nature

Eva Longoria Serves Up ‘Stove-to-Table’ Cookware Line

When 2019 Beacon Award winner Eva Longoria launches a new venture, it's usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will... Continue reading at AdWeek

[ AdWeek | 2022-10-05 16:13:34 UTC ]
More news stories like this | News stories tagged with: #cookbook author #cookbook