Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'

[ Digiday | 2023-04-20 04:01:00 UTC ]
News tagged with: #marketing ecosystem #newly launched #miami beach #digital media

Other Publishing stories related to: 'Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible'

Naomi Klein investigates ‘conspiracy theory culture’ that has shaken her life

Doppelganger, due out this autumn, examines ‘the wildness of right now’, including personal issues arising from being confused with Naomi Wolf Award-winning author and Guardian columnist Naomi Klein is to publish a book about conspiracy theories, which she has described as a departure and “more... Continue reading at The Guardian

[ The Guardian | 2023-05-17 13:00:30 UTC ]
More news stories like this | News stories tagged with: #conspiracy theories #previous books #award-winning author

How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media

Sheikh Zayed Book Award Names Omar Khairat Its Cultural Personality

Admired for his internationalist compositions that use both Western and Oriental instrumentation and melody, Egypt's Omar Khairat is honored by the Sheikh Zayed Book Award. The post Sheikh Zayed Book Award Names Omar Khairat Its Cultural Personality appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-15 13:27:42 UTC ]
More news stories like this | News stories tagged with: #cultural personality #zayed book

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu

Crafting the Extraordinary: Close-Up on Insight Editions

The #1 pop culture publisher in the world gets a new look and lays out ambitions plans for the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #insight editions

2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book

How a Riverside bookstore, a cultural oasis, got a new lease — drag readings and all

Not long after its drag queen story hours attracted protests, Riverside's Cellar Door Bookstore got evicted. But at this oasis of inclusion, the show will go on Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-04 13:00:17 UTC ]
More news stories like this | News stories tagged with: #bookstore

BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales

The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

Ralph Yarl, Defunding Libraries, and (Re)Writing Kansas City: On Crafting New Narratives in a Divided City

Visual artist and poet José Faus, journalist C.J. Janovy, and writer Desideria Mesa, join host Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri, to discuss Kansas City’s literary legacy and its future. The group focuses on new book ban legislation, as well a white... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-27 08:53:54 UTC ]
More news stories like this | News stories tagged with: #visual artist #literary legacy #book festival

Jennifer Egan on the Fascinating Interactions Between Technology and Inner Life

Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries.  * In this episode from May 2022,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-25 08:53:29 UTC ]
More news stories like this | News stories tagged with: #people sound #jennifer egan #talk easy #sam fragoso #weekly series #intimate conversations #episodes air #pushkin industries #prize-winning author

At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture

Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media

Norway’s Beat Technology Partners With Sweden’s Adlibris

A Publishing Perspectives exclusive: Beat Technology's newest platform is an audiobook and ebook app for Sweden's Adlibris book retailer. The post Norway’s Beat Technology Partners With Sweden’s Adlibris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-13 16:52:02 UTC ]
More news stories like this | News stories tagged with: #post norway #beat technology #ebook app #audiobook

Cover reveal: See the cover for Daniel Mason’s North Woods.

Literary Hub is pleased to reveal the cover for Pulitzer Prize finalist Daniel Mason’s North Woods, “a sweeping novel about a single house in the woods of New England, told through the lives of those who inhabit it across the centuries,” which will be published by Random House in September.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-11 14:00:21 UTC ]
More news stories like this | News stories tagged with: #literary hub #random house #pulitzer prize

20 Must-Read Indigenous Historical Fiction Books Set In North America

These compelling Indigenous historical fiction books cover hundreds of years and take place all across North America. Continue reading at Book Riot

[ Book Riot | 2023-04-11 10:36:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction

The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

Making Books Come Alive: Close-Up on Hardie Grant North America

Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #lifestyle titles

Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media