The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at 'Digiday'
[ Digiday | 2023-04-20 04:01:00 UTC ]
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The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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Despite modest attendance, the first in-person LibLearnX in many ways delivered exactly what ALA membership asked for when the association began rethinking the now defunct ALA Midwinter Meeting—fewer meetings, more educational offerings and learning opportunities, and more time to connect with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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The publisher, which has been embroiled in a labor standoff since November, will lay off 5% of its North American staff by June 30, the end of its current fiscal. CEO Brian Murray said the company was facing lagging demand and “unprecedented supply chain and inflationary pressures." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC
[ CBC | 2023-01-21 09:00:00 UTC ]
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Banned books are some of the best to discuss in book clubs. This reading guide to frequently banned book New Kid will help you get started! Continue reading at Book Riot
[ Book Riot | 2023-01-17 11:37:00 UTC ]
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I assume that at some point I must’ve told Dan Kois what to do. During the years he worked for me at the grand old Bull’s Head Bookshop on the UNC-Chapel Hill campus somewhere in the late ‘90s. I must’ve said, at least once, “Shelve. Show that customer to the cookbooks. Shut up.” If so, […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-17 09:54:33 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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In fact, I don't just not mind when books include pop culture references. I often enjoy them. So why do so many readers hate them? Continue reading at Book Riot
[ Book Riot | 2022-12-29 11:37:00 UTC ]
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At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek
[ AdWeek | 2022-12-12 11:00:00 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Actor, author, and film director Lake Bell joins AudioFile’s Michele Cobb to learn more about... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-05 09:53:28 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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