Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it. Undeterred, English and Last Gasp Publishing have compiled his greatest hits in Status Factory. The picture book includes photorealistic oil paintings that mock such marketing icons as Marlboro Man (as a cigarette-puffing 10-year old), Mickey Mouse (in a gas mask) and Ronald McDonald (50 pounds overweight).Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-08-12 00:00:00 UTC ]
News tagged with: #top brands #greatest hits #mickey mouse

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How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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Orion signs debut by Irish journalist English

Orion has acquired the first two novels from Irish journalist Rachael English. Managing director... Continue reading at The Bookseller

[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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Interest Builds in 'The White House Boys'

A report by NPR about the history of abuse at Florida’s Dozier School For Boys that referenced Roger Dean Kiser’s The White House Boys: An American Tragedy has given a spark to sales of the three-year-old title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-18 00:00:00 UTC ]
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Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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Waterstones begins new branding push

Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers must be "drivers" of brand

Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller

[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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The Ultimate Personal Brand-Builder? Your Very Own App

While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company

[ Fast Company | 2012-09-24 00:00:00 UTC ]
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The Art of the Catalogue

It’s been three years since HarperCollins became the first publisher to move to a digital catalogue. Since then Random House has gone entirely paperless, while others, like Perseus Books Group, offer both. Some provide Edelweiss printouts on request. Yet despite the push to digital, a handful of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-14 00:00:00 UTC ]
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Nook headed for UK as Barnes & Noble goes international, dabbles in the Queen's English

Well, our English friends, today is a good day. Your choice in e-readers is about to get that much better as Barnes & Noble has decided to make your homeland the first stop on its highly-anticipated international tour. The Nook and its associated store will be making their big debut in the... Continue reading at Engadget

[ Engadget | 2012-08-20 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Boys' reading 'a worry in 75% of schools'

A report into boys’ reading has found that three out of four UK schools are worried about... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Bloomsbury acquires visual arts publisher

Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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‘The Art Forger:’ Can Lightning Strike Twice for Algonquin?

In a day and age when computer data rule book ordering and midlist authors can be penalized for their track records, Algonquin Books of Chapel Hill is trying to give Barbara Shapiro a fresh start for The Art Forger. It’s a tack that the press, an imprint of Workman Publishing, used successfully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-22 00:00:00 UTC ]
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Penguin Children's UK acquires tween brand

Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Rebuck joins authors at Queen's arts celebration

Random House chief executive Gail Rebuck and authors including Jacqueline Wilson, A S Byatt and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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