Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #content marketing #bbc worldwide

Other news stories related to: "Marketing must be 'human' in world of 'unprecendented change', conference hears"

Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Children's conference: transmedia is essential

Written By: Benedicte Page Publication Date: Fri, 07/10/2011 - 14:48 Publishers must explore transmedia approaches to engage children whose lives revolve increasingly around gaming, online communities and social networking, The Bookseller's annual children's conference, sponsored by Huzutech... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
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Foyles to close One New Change store

Written By: Lisa Campbell Publication Date: Wed, 05/10/2011 - 09:00 Foyles will close its One New Change branch when its lease expires in April 2012 to "free up resources" for its forthcoming Stratford branch and recently opened Bristol shop. The booksellers at Foyles One New Change will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Another Rodale Exec’s Exit Points to Changes at Publisher

Gregg Michaelson, the integrated marketing president and chief marketing office with Rodale, has left the company. Michaelson was with the publisher since 2001, beginning his tenure with Rodale’s book division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Bonnier Acquires Hearst’s Cycle World

In a continuum of an acquisition series that has become Bonnier’s growth strategy, the publisher acquires Hearst’s Cycle World. Terms of the deal remain undisclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
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Digital to drive Bookseller kids conference

Written By: Caroline Horn Publication Date: Wed, 21/09/2011 - 09:10 This year’s Bookseller Children’s Conference will focus on the range of digital opportunities now available to publishers for developing book brands into online spaces and for engaging with readers online. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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BISG discusses WBN US and digital changes

Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night US, coinciding with the UK’s second go-round on 23rd April 2012, was introduced in a keynote at the Book Industry Study Group a.g.m. in New York. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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BISG discuss WBN US and digital changes

Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night U.S., coinciding with the U.K.’s second go-round next April 23rd, was introduced in a keynote at the Book Industry Study Group AGM in New York. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Pullman to speak at Library Campaign conference

Written By: Benedicte Page Publication Date: Tue, 20/09/2011 - 15:38 Author Philip Pullman will speak at an October day conference for library user groups, hosted by The Library Campaign in association with Voices for the Library. The organisers said the day would be "a chance for users to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challenge—tough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canada’s largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Virgin buys rights to Material World

Written By: Katie Allen Publication Date: Thu, 15/09/2011 - 15:15 Virgin Books has acquired a title by craft journalist Perri Lewis, which will enlist the world’s top makers to explore different crafts from dressmaking to decoupage. World rights to Material World: Inspiration and Secrets from... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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