Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #content marketing #bbc worldwide

Other news stories related to: "Marketing must be 'human' in world of 'unprecendented change', conference hears"


Changing copyright laws could "stifle" literature, report finds

Written By: Lisa Campbell Publication Date: Fri, 11/03/2011 - 08:50 Changing copyright laws in the UK could strike a blow to investment in literature, a report has found. PricewaterhouseCoopers LLP (PwC) has produced the document for the Copyright Licensing Agency (CLA), which reveals that out... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Google’s Algorithm Changes—Will You Notice?

Google’s algorithmic changes (which the search giant claims will effect 11.8 percent of queries) take aim at what it says are “low-quality sites—sites which are low-value add for users, copy content from other web sites or sites that are just not very useful. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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Riggio: American trade on cusp of "transformational change"

Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 09:13 Barnes & Noble chairman Len Riggio has said the American book trade is on the cusp of "transformational growth" led by digital sales, in a bullish keynote address to the annual meeting of the Association of American... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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£1 World Book Day books storm to the top of the charts

Written By: Philip Stone Publication Date: Tue, 08/03/2011 - 16:01 The latest crop of £1 World Book Day books, led by Cope & Davies' Spy Dog/The Great Pet Shop Panic (Puffin/S&S) take positions one-through-six in this week's Official UK Top 50, with sales totalling 247,235 copies—a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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World Book Night books defy the critics as sales grow

Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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Random House E-book Change May Pave Way to IBookstore

In an unexpected about-face, publisher Random House announced on Monday that it would adopt the agency model for ebook sales in the U.S., beginning March 1... Continue reading at PC World

[ PC World | 2011-03-01 00:00:00 UTC ]
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A World with Fewer Borders

As the bookstore chains grew in the 1980s and ‘90s, the number of independent booksellers fell dramatically, but those that survived expect little pop from the impending closing of 200 Borders stores as part of the retailer's bankruptcy reorganization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

[ Betanews | 2011-02-25 00:00:00 UTC ]
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Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #james patterson #web version #android market


The Daily to Enter Android Market?

The Daily may be coming to the Android market. The Daily, a daily newspaper app that debuted on the Apple iPad, was the first to utilize Apple’s new subscription plan app (and pay its 30 percent share requirement of each purchase bought through the app). The News Corp. app is available for $.99... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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Retailers finalise World Book Night plans

Written By: Lisa Campbell Publication Date: Thu, 24/02/2011 - 09:42 Final preparations are underway for a medley of events planned to celebrate World Book Night, with independent and national retailers planning to host author readings, quizzes and book swaps. On 5th March, 20,000 participants... Continue reading at The Bookseller

[ The Bookseller | 2011-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adult literature #million books #5th march #events planned


Hearst Magazines Digital Media Announces Staff Changes

Hearst Magazines Digital Media announced several changes to its roster today. Julie Hocheiser is now site director for Seventeen.com. Hocheiser served previously as the senior web editor for the Hearst Teen Network. Neha Gandhi also joined Seventeen.com as a web editor. Gandhi is the former... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #web editor #site director #seventeen magazine


Walker launches marketing campaigns for YA and picturebooks

Written By: Caroline Horn Publication Date: Wed, 23/02/2011 - 14:20 Walker Books is launching marketing campaigns to support its picture book publishing and teen fiction ranges. Undercover, promoting a range of YA titles, will launch in March and a separate picture book campaign, Picture Book... Continue reading at The Bookseller

[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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Trade gears up for World Book Day

Written By: Caroline Horn Publication Date: Tue, 22/02/2011 - 15:42 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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O'Donnell lauded at Irish BA conference

Written By: Lisa Campbell Publication Date: Mon, 21/02/2011 - 15:40 Gina O’Donnell of Dublin independent Hodges Figgis has been honoured with The O’Brien Press Bookseller of The Year Award in Ireland after an “overwhelming” number of votes. O’Donnell, who has worked there for more than 30... Continue reading at The Bookseller

[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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E-reader market doubles over Christmas in the UK

Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Harper Changes the Audio Equation

Of the 150 titles on HarperCollins’s spring audio list, only two are being published on CD; the rest are being released as digital downloads. Although CD sales have been declining in the audio market for several years, no major house has moved away this drastically from the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Supermarkets sweep up market share

Written By: Philip Stone and Lisa Campbell Publication Date: Mon, 07/02/2011 - 09:24 The supermarket sector was the only winner in the 2010 retail trade, with sales jumping 7% year-on-year. Estimates based on data from Nielsen BookScan show that book sales in the UK were down by 4% in 2010 in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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