Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
News tagged with: #digital space #science fiction

Other news stories related to: "Marketing in the metaverse—what science fiction can teach brands about Web3"


LitUp Greenlights Fiction Debuts from Underrepresented Authors

A partnership between Hello Sunshine, Reese's Book Club, and We Need Diverse Books is behind a spate of debut novels by underrepresented writers, including Chatham Greenfield's 'Time and Time Again.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #underrepresented writers #debut novels #diverse books #book club


What the All-American Delusion of the Polygraph Says About Our Relationship to Fact and Fiction

A few weeks before the release of my first book, a memoir about my mother’s murder, I had to take a polygraph exam. The two things were not in fact related, but that was easy to forget once I found myself strapped in a chair in a windowless room on the fourth floor of a […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-15 08:56:51 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | All news stories tagged with: #hachette book #schuster #early august #simon schuster


Generation Franchise: Why Writers Are Forced to Become Brands (and Why That’s Bad)

Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | All news stories tagged with: #memoir #liz phair


Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with: #dr. seuss #fell swoop #current state #magical place


Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #george floyd #bipoc authors #sell books


Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Fall 2024 Adult Preview: Science

This season’s crop includes new books from bestseller list mainstays, inquiries into the limits of AI, and explorations of animal communication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
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Fall 2024 Adult Preview: Literary Fiction

Among this fall’s noteworthy titles are novels by Rachel Kushner, Richard Price, and Elizabeth Strout about people grasping for a sense of community in a changing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #changing world #elizabeth strout #richard price #rachel kushner #noteworthy titles #literary fiction


New Historical Fiction Books: Witch Hunts, Wartime and Mysterious Murders

This trio of novels ushers readers into three different but equally mesmerizing long-ago worlds. Continue reading at The New York Times

[ The New York Times | 2024-06-12 13:28:10 UTC ]
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Authors drive boom in US marketing demand as they seek help to plug books

Writers say investments in book promotion to augment publishers’ in-house staff are key to successKatherine Reay has written a dozen novels. When The Berlin Letters, her most recent, hit the shelves earlier this year, she embarked upon a 30-stop promotional book tour.“I love the personal... Continue reading at The Guardian

[ The Guardian | 2024-06-07 11:30:48 UTC ]
More news stories like this | All news stories tagged with: #bookstore #personal connection #book promotion #bookstore events


Best New Historical Fiction

The days are long, but this summer’s bounty of historical fiction will remind you that the years are short. Continue reading at The New York Times

[ The New York Times | 2024-05-31 09:01:00 UTC ]
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Sound Off: What’s New in the Audio Market

Audiobooks continue to be a major bright spot for the industry. According to Audio Publishers Association, in 2022 alone, publishers’ audiobook revenue grew a whopping 10% to $1.8 billion. Here, PW takes a look at the publishers, platforms, and production companies bringing you the best in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-31 00:00:00 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | All news stories tagged with: #children's book #book fair #book publisher #markets appeared


What Pearl S. Buck’s Memoir Can Teach Parents of Disabled Children

When my daughter was a year old, my mother handed me a worn-out copy of Pearl S. Buck’s The Child Who Never Grew (1950). The act of giving me this book felt significant, like an inheritance that she passed on to me. She, as the mother of a child with disabilities, passed it on to […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-20 08:55:53 UTC ]
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U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Alice Munro, a Literary Alchemist Who Made Great Fiction From Humble Lives

The Nobel Prize-winning author specialized in exacting short stories that were novelistic in scope, spanning decades with intimacy and precision. Continue reading at The New York Times

[ The New York Times | 2024-05-14 16:13:08 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | All news stories tagged with: #digital book #ebooks #spanish-language markets